In celebration of Frozen Food Month, AFFI unveiled a new video "Farm to Freezer: The Frozen Food Economy." The video tells the impressive story of the $56 billion frozen food and beverage industry from the farmers who grow fruits and vegetables to the companies who prepare and freeze them at their peak.
The three-minute video, available here, follows the vegetables in a chicken pot pie from farm to fresh-freeze processing to finished entree and highlights the way farmers' fresh crops are "paused" at their peak, preserving all nutrients and flavor.
AFFI encourages member companies to share the video on their social media channels.
For more information, please contact AFFI Vice President of Communications Adrienne Seiling at firstname.lastname@example.org or (703) 835-2407.