Business done, one-on-one
Presented by AFFI | February 22‑25, 2025 |  Dallas

Retail Buyers

As a benefit of AFFI membership, retail buyers receive complimentary registration to AFFI-CON.

Please note: membership dues for 2024 must be paid by February 1, 2024, or you will be charged the AFFI-CON non-member registration fee.

Making the most out of your time at AFFI-CON

AFFI-CON is a unique event that requires advance preparation to get the most value out of your time. Over the course of AFFI-CON, most attendees hold over 40 business meetings with their buyers, suppliers and logistical partners. It is critically important to set these meetings up in advance of your arrival utilizing the Appointments Scheduling platform.

We kindly request your attendance on Saturday-Monday at our lunch and learn sessions, so please block your calendars accordingly.

Included in your registration

Official AFFI-CON name badge, required for admission to all AFFI-CON events and business meetings

  • Inclusion in the AFFI-CON attendee directory that provides the opportunity to schedule business meetings with all segments of the frozen food industry
  • Complimentary Semi-Private Table to host business meetings 
  • AFFI-CON Welcome Bag supported by our generous sponsors
  • Entrance to the:
    • Welcome Reception
    • Lunch and Learn: Economic Outlook
    • Lunch and Learn: Food Safety Culture
    • Lunch and Learn: AFFI Annual Meeting & Keynote Speaker
  • Exclusive access to the AFFI member lounge inside The Hub (AFFI members only)
  • Refreshment breaks
  • Access to the attendee list
  • Discounted hotel accommodations

For more information, please contact Adrienne Seiling, Senior Vice-President of Industry Affairs and Member Services. 

Retailers AFFI-CON Schedule

AFFI-CON registration will be open from 3:30 – 5:30 p.m. on Friday, February 23 and again at 7 a.m. on Saturday, February 25, at the Manchester Grand Hyatt in San Diego. Badges are required to access all AFFI-CON meeting space and to attend the program sessions.

Your Day At a Glance

Friday, February 23

3:30 – 5:30 p.m. 
Satellite registration open – Harbor Ballroom Foyer

Saturday, February 24

7 a.m. – 5 p.m. 
Registration and “The Hub” open at the Manchester Grand Hyatt – Harbor Ballroom 

Noon – 1 p.m.
Lunch and Learn: Frozen’s Economic Trends – Grand Hall A & B

5 p.m. – 6:30 p.m.
AFFI-CON Welcome Reception – Harbor Ballroom

Sunday, February 25

7 a.m. – 5 p.m.
The Hub Hours – Harbor Ballroom

Noon – 1 p.m.
Lunch & Learn: Food Safety Culture – Grand Hall A & B

9 p.m. – Midnight
Dueling Piano Bash at The Shout! House (separate ticketed event)

Monday, February 26

8 a.m. – 5 p.m.
The Hub Hours – Harbor Ballroom

Noon – 1 p.m.
Lunch & Learn: AFFI Annual Meeting & Keynote Speaker – Grand Hall A & B

Visit the Schedule of Events page to view a full schedule of AFFI-CON programming.

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