Education & Networking

AFFI-CON offers attendees industry specific education and training and a robust set of networking opportunities. All events are included in the price of registration unless otherwise noted below.

Attendees Include:

Importer Regulatory Compliance and Fundamental Food Safety Training

Saturday, February 25 – Monday, February 27, 2023

Registration Add-On: $795/person

Training is essential for importers and their foreign manufacturers to understand the foundational elements of ensuring a robust food safety program and regulatory obligations. The FDA Food Safety Modernization Act (FSMA) is transforming the nation’s food safety system into one that is based on the prevention of foodborne illnesses. The intent of FSMA is to ensure the food industry systematically puts in place measures proven effective in preventing contamination.

This pre-conference workshop has been developed for importers of frozen fruits and vegetables so they can become well-versed in compliance requirements with FSMA-related rules.

Frozen Food Buyer’s Mission

Saturday, February 25 – Monday, February 27, 2023

Food Export, in conjunction with AFFI, will conduct a Frozen Food Buyers Mission at AFFI-CON 2023. This is the perfect opportunity for suppliers of product with at least 50 percent U.S. agricultural origin to meet qualified buyers from around the world.  These buyers of frozen food represent retailers, wholesalers, distributors and foodservice. 

For more information, please contact Food Export USA Program Assistant Teresa Miller at

Saturday, February 25, 2023 (PST)
12 pm – 1 pm

Lunch & Learn: Frozen’s Economic Trends

Jayson Lusk

Food and Agricultural Economist, Distinguished Professor and Head of the Agricultural Economics Department at Purdue University

Dr. Lusk will take a look at the last 12 months of tumultuous external events and how they’ve shaped both the broader food and agriculture industry and the frozen food industry. With insights from his research on predicting and understanding consumer behavior as it relates to food, Dr. Lusk will then provide an outlook for the frozen food industry in the next year and beyond. Since 2000, Dr. Lusk has published more than 260 articles in peer-reviewed scientific journals on a wide assortment of topics ranging from the economics of animal welfare to consumer preferences for genetically modified food to the impacts of new technologies and policies on livestock and meat markets to analyzing the merits of new survey and experimental approaches eliciting consumer preferences. 
5 PM – 6:30 pm

Welcome Back to San Diego Reception

We want to welcome everyone back to San Diego, a long-time home of AFFI-CON. This reception kicks off the conference and sets the tone for four successful days of business meetings and education. Enjoy drinks and hors d’oeuvres before heading out to dinner with your current and potential clients.

Sunday, February 26, 2023 (PST)
12 pm – 1 pm

Lunch & Learn: State of the Frozen Fruit and Vegetable Industry and Hall of Fame Inductions

Anne-Marie Roerink

210 Analytics

AFFI’s latest market research report Frozen Fruits and Vegetables – Perceptions, Usage, and Expectations among U.S. Consumers and SNAP-Eligible Households provides insight on frozen fruit and vegetable shoppers to understand: 

  • Who they are
  • Where they shop
  • What they buy
  • Why they buy
  • Applications
  • Perceptions
  • The influence of innovation and claims 
  • Supply chain impact
  • Pain points and opportunities

Overlayed with IRI retail sales data, this latest research provides an in-depth understanding of “the why” behind frozen fruit and vegetable purchases.

5 – 6 pm

Women’s Networking Happy Hour

Join the women of the frozen food industry to celebrate their contributions and engage in thought-provoking networking.

Dueling Piano Bash

Registration Add-On – $100/person (must be 21+)

Bring your favorite business partner(s) and get ready to laugh, sing and shout the night away at San Diego’s best live music venue. The dueling piano show will consist of two piano players, performing at face to face grand pianos. The performances will be high energy and audience participation is strongly encouraged. 

The show is request driven by the audience and the performers play everything from classic rock hits, to modern rap songs and everything in-between – so make sure you have a song request in mind! 

This event will be limited to 265 total registrants, so register early.

Monday, February 27, 2023 (PST)
12 pm – 1:30 pm

AFFI Annual Meeting & Keynote Speaker

Join your industry for lunch as we review progress on the frozen food industry’s strategic priorities and look forward to the year ahead. The new AFFI board candidates will be introduced and AFFI’s finance report will be shared. 

Following the annual meeting, we will hear from World Champion Quarterback, Broadcaster and Entrepreneur Joe Theismann, who will be our keynote speaker.

Joe Theismann

World Champion Quarterback, Broadcaster and Entrepreneur

6 pm – 8 pm

Executive Leadership Forum

Sponsored by:
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