Education & Networking

AFFI-CON offers attendees industry specific education and training and a robust set of networking opportunities. All events are included in the price of registration unless otherwise noted below.

Attendees Include:

Importer Regulatory Compliance and Fundamental Food Safety Training

Wednesday, February 22 – Friday, February 24, 2023

Registration Add-On: $250/person

Taking place in advance of AFFI-CON 2023, this workshop is designed to help train importers and their foreign manufacturers serving the United States on the market’s regulatory obligations and the foundational elements of a robust food safety program.  food safety requirements.

Importers of frozen fruits and vegetables into the United States need to be well versed in the liability they assume with import transactions and compliance requirements under the Food Safety Modernization Action (FSMA). This pre-conference workshop has been developed for importers of frozen fruits and vegetables so they can become well-versed in compliance requirements with FSMA-related rules.

Frozen Food Buyers Mission

Saturday, February 25 – Monday, February 27, 2023

Food Export, in conjunction with AFFI, will conduct a Frozen Food Buyers Mission at AFFI-CON 2023. This is the perfect opportunity for suppliers of product with at least 50 percent U.S. agricultural origin to meet qualified buyers from around the world.  These buyers of frozen food represent retailers, wholesalers, distributors and foodservice. 

For more information, please contact Food Export USA Program Assistant Teresa Miller at

Saturday, February 25, 2023 (PST)
12 pm – 1 pm

Lunch & Learn: Frozen’s Economic Trends

Jayson Lusk

Food and Agricultural Economist, Distinguished Professor and Head of the Agricultural Economics Department at Purdue University

Dr. Lusk will take a look at the last 12 months of tumultuous external events and how they’ve shaped both the broader food and agriculture industry and the frozen food industry. With insights from his research on predicting and understanding consumer behavior as it relates to food, Dr. Lusk will then provide an outlook for the frozen food industry in the next year and beyond. Since 2000, Dr. Lusk has published more than 260 articles in peer-reviewed scientific journals on a wide assortment of topics ranging from the economics of animal welfare to consumer preferences for genetically modified food to the impacts of new technologies and policies on livestock and meat markets to analyzing the merits of new survey and experimental approaches eliciting consumer preferences. 
5 PM – 6:30 pm

Welcome Back to San Diego Reception

We want to welcome everyone back to San Diego, a long-time home of AFFI-CON. This reception kicks off the conference and sets the tone for four successful days of business meetings and education. Enjoy drinks and hors d’oeuvres before heading out to dinner with your current and potential clients.

Sunday, February 26, 2023 (PST)
9:30 am – 11:30 am

Importer Briefing

Make sure your company and your suppliers don’t end up on FDA’s import detention list. Whether you’re already importing or new to the U.S. marketplace, you’ll find value by participating in a discussion about increased inspections and detention orders based on non-compliance with FDA’s food safety regulations. Attendees will leave with an understanding of FDA’s priorities for microbiological and chemical food safety issues associated with frozen foods coming into the United States.

The briefing will include special guest speakers from the FDA’s Investigations Branch for the Division of West Coast Imports (DWCI) who will provide additional regulatory perspective:

  • Gordon Chu, Director of Investigations Branch
  • Keeshunna Daniels, Supervisor
  • Anita Liu, Supervisor
  • David Serrano, Compliance Officer
12 pm – 1 pm

Lunch & Learn: Annual Meeting and State of the Frozen Fruit and Vegetable Industry 

Join your industry colleagues for lunch as we review progress on the frozen food industry’s strategic priorities and look forward to the year ahead. The new AFFI board candidates will be introduced and AFFI’s finance report will be shared. 

Following the Annual Meeting, our guest speaker will give a detailed analysis of frozen industry market research
Anne-Marie Roerink

210 Analytics

AFFI’s latest market research report Frozen Fruits and Vegetables – Perceptions, Usage, and Expectations among U.S. Consumers and SNAP-Eligible Households provides insight on frozen fruit and vegetable shoppers to understand: 

  • Who they are
  • Where they shop
  • What they buy
  • Why they buy
  • Applications
  • Perceptions
  • The influence of innovation and claims 
  • Supply chain impact
  • Pain points and opportunities

Overlayed with IRI retail sales data, this latest research provides an in-depth understanding of “the why” behind frozen fruit and vegetable purchases.

4:30 – 5:30 pm

Women’s Networking Happy Hour

Join the women of the frozen food industry to celebrate their contributions and engage in thought-provoking networking.

Dueling Piano Bash

Registration Add-On – $100/person (must be 21+)

Join us for a celebration of the frozen food industry at San Diego’s best live music venue. The dueling piano show will consist of two piano players, performing at face to face grand pianos. The performances will be high energy and audience participation is strongly encouraged. 

The show is request driven by the audience and the performers play everything from classic rock hits, to modern rap songs and everything in-between – so make sure you have a song request in mind! 

This event will be limited to 265 total registrants, so register early. This is a great after dinner event to attend with your business partners.

We are offering ten (10) $2,000 sponsorships of the event where you can get your brand out in front of AFFI-CON attendees and receive a block of 10 tickets that you can give to out before or during AFFI-CON. Contact Brian Peteritas, Senior Director of Business Development & Marketing for details. 

Monday, February 27, 2023 (PST)
6 pm – 8 pm

Executive Leadership Forum

Sponsored by:
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