Business done, one-on-one
Presented by AFFI | February 22‑25, 2025 |  Dallas

Frequently Asked Questions

AFFI-CON is where business gets done in the frozen food industry
  • With our online scheduling tools, you’re able to set up meaningful in-person meetings.
AFFI-CON means dedicated days for business meetings
  • You know that everyone in the industry set aside these dates and times for the purpose of these important yearly business meetings
  • Meeting with everyone in your supply chain at one event is efficient and sets your company up for success the rest of the year
AFFI-CON means making new connections
  • Use the extensive search features in the meeting scheduling platform to find new business connections to strengthen your supply chain
  • Easily schedule business meetings without any back and forth about availability

AFFI-CON is all about getting business done. Typically, we see the following titles in attendance: Sales & Marketing, Procurement, Category Buyer, Export Manager, Sourcing, Operations, Supply Chain, Trader, President & Owners. From ingredient suppliers, to processors and retailers, our attendees plan their entire year of business at AFFI-CON. If you have a role in buying and/or selling products and services for your company this event is a business imperative.

Attendees of AFFI-CON report that they often don’t have the same experience as attending a traditional trade show. For best success at AFFI-CON, take advantage of the meeting scheduling platform and make your business meetings before you arrive on-site. We also encourage you to visit the Company Showcase to learn more about service providers in the frozen food industry. Click here to learn more tips for a successful AFFI-CON.

Visit our registration page here to sign up.

Upon registration you’ll receive a link to log into the meetings scheduling platform. Once inside, each attendee will be able to schedule meetings with other attendees. The more information you have in your profile, the more information the platform has to help you make the most out of your business meetings.

For more information about the technology being used to help attendees do business at AFFI-CON 2024 please visit our event technology page.

All registered attendees of the show are listed in the meetings scheduling platform and are searchable via a series of filters to help you find exactly who you are looking to do business with at AFFI-CON and quickly request a meeting. You will receive a link to access the platform in your registration confirmation email. 

In addition to the directory in the meetings scheduling platform, the AFFI-CON pre-registration list will be released to all attendees via email three times prior to the event: 

  • First Pre-Reg List: Week of November 6, 2023
  • Second Pre-Reg List: Week of December 4, 2023
  • Third Pre-Reg List: Week of January 15, 2024

Please note that the online directory in the meeting scheduling platform will always be the most current and robust set of information for attendees to build their business meetings schedule at AFFI-CON. 

AFFI-CON is taking place in San Diego at the Manchester Grand Hyatt from February 24-27, 2024. 

Meetings can be held in various locations at the Manchester Grand Hyatt. Most attendees and companies host meetings in reserved meetings rooms or suites. You can view all available options here. The deadline to request a meeting room or suite through the business meeting space request system is October 27, 2023.

Attendees have the option to reserve company showcases (exhibit booths)  or semi-private tables in the Harbor Ballroom where they can host meetings as well. Company Showcases and Semi-Private tables have sold out in previous years, so we encourage you to reserve early!

Please use the business meeting space request system linked in your registration confirmation email to request a reservation for any of these spaces.

Typically, over 1500 attendees from 500 different companies participate in AFFI-CON every year.

Sponsoring at AFFI-CON is a prime opportunity to promote your company’s products and services to the frozen food industry and is a great way to maximize brand awareness/recognition. If you’re interested in learning more about sponsorship opportunities contact AFFI’s Senior Director of Marketing & Business Development, Brian Peteritas, at

The International Buying Mission is being conducted in an area of the Harbor Ballroom by appointment only. For more information, please contact Food Export USA Program Assistant Benjamin Cortese at

Visit the AFFI Lounge in The Hub (Harbor Ballroom) to have a conversation with a member of the AFFI staff and hear more about AFFI. You can also reach out to AFFI’s Senior Vice President of Industry Affairs and Member Services, Adrienne Seiling

New in 2024, AFFI is hosting an About AFFI series on Saturday morning. Join the AFFI team for coffee at 7 a.m. to learn more about AFFI and its strategic priorities.

Business casual is the appropriate attire for all AFFI-CON events. 

Yes. The badge you receive at registration in the Harbor Ballroom Foyer ) is your passport to AFFI-CON and your official credential for all conference activities including meetings, receptions and education sessions.

AFFI-CON has security at all AFFI events and meeting areas and individuals not displaying a badge will not be allowed in meeting rooms.

Attendees are asked to decline invitations for meetings with individuals or companies not registered for the conference.

Please visit the Registration Desk in the Harbor Foyer to have your badge reprinted.

If your spouse is accompanying you to AFFI-CON, please contact the AFFI events team for assistance.

  • Scroll to Top