AFFI-CON is all about getting business done. Typically, we see the following titles in attendance: Sales & Marketing, Procurement, Category Buyer, Export Manager, Sourcing, Operations, Supply Chain, Trader, President & Owners. From ingredient suppliers to processors and retailers, our attendees plan their entire year of business at AFFI-CON. If you have a role in buying and/or selling products and services for your company this event is a business imperative.

AFFI-CON is the premier frozen ingredients show that brings together over 500 companies and 1,500+ attendees in a single location, allowing them to meet one-on-one to discuss current and future business opportunities. The average attendee will have 40+ private business meetings that will lay the foundation for their year. If you operate in the frozen food supply chain, AFFI-CON is a business imperative! Attendees of AFFI-CON report that they often don’t have the same experience as attending a traditional trade show. For best success at AFFI-CON, take advantage of the robust online attendee directory to schedule directly with your potential business partners well in advance of the event. We also encourage you to visit the Company Showcases to learn more about service providers in the frozen food industry.

• Optimize Your Supply Chain: AFFI-CON is the premier frozen ingredients show, where you can meet with frozen food companies and critical supply chain partners across industrial, retail, and foodservice distribution channels—all under one roof.
• Customize Your Experience: Build your personalized schedule and engage in meaningful one-on-one meetings with companies of your choice.
• Broaden Your Network & Knowledge: Beyond meetings, access daily educational sessions and networking receptions designed to enhance your understanding of the frozen food industry and broaden your professional network.
• Stay Connected: Only registered attendees have access to the comprehensive attendee directory, available in both print and online formats, to continue building relationships and conducting business post-event.

All registered attendees are listed in the online attendee directory and are searchable via a series of filters to help you find exactly who you are looking to do business with at AFFI-CON and quickly request a meeting. You can access the directory through the AFFI-CON 101 page after logging into your AFFI account. Please note, only registered attendees will be able to view the online directory.

In addition to the directory, the AFFI-CON pre-registration list will be released to all registered attendees via email four times prior to the event:

o   First Pre-Reg List: October 16, 2025

o   Second Pre-Reg List: December 3, 2025

o   Third Pre-Reg List: January 15, 2026

o   Fourth Pre-Reg List: February 10, 2026

Please note that the online directory will always be the most current and robust set of information for attendees to build their business meetings schedule at AFFI-CON and updates frequently on a daily basis

Please visit the Look Who’s Coming page to review 2026’s attendee list.

Typically, over 1,500 from over 500 different companies participate in AFFI-CON every year.

Companies may use their preferred method of scheduling including direct email outreach or online scheduling tools like Calendly. You can review the preferred email or Calendly link for scheduling on profiles in the online attendee directory.

Visit the AFFI Booth in the Hub in Harbor Ballroom or talk to any member of the AFFI team! Reach out directly to AFFI’s Senior Vice President of Industry Affairs and Member Services, Adrienne Seiling, for a short meeting.

Visit our registration page here to sign up online. Make sure to thoroughly and accurately complete the registration questions so you appear under the correct filters when attendees search.

Visit our registration page here and click on the step-by-step group registration guide to get your team registered and pay together.

There are no specific guest functions at the convention. Registered spouses are welcome to attend the Welcome Reception, Lunch Events and can be included in ticket purchase for the Dueling Piano Bash. Contact events@affi.com for further information. Industry professionals are required to register, they do not qualify as a “guest.” All events will be monitored, and non-registrants will be asked to register at the onsite desk at the current conference rate. 

All individuals participating in business meetings during AFFI-CON are required to be registered and will have an AFFI-CON badge. AFFI strictly enforces this policy with the support of professional security and strongly encourages registered attendees to comply with this policy and report unauthorized attendees to the registration desk. AFFI-CON has security at all AFFI events and meeting areas and individuals not displaying a badge will not be allowed in meeting rooms.

If you need to register somebody on their behalf, log into their AFFI profile to complete the registration steps.

If you cannot attend, you may transfer your registration by contacting events@affi.com. Full refunds are available through December 31, 2025. After January 1, 2026, all sales are final, and no refunds will be issued.

Manchester Grand Hyatt
1 Market Pl, San Diego, CA 92101

214-651-1234

Check in time: 4 p.m.

Check out time: 11 a.m.

AFFI-CON Room Rate: $339/night, plus tax

Click here to make hotel reservations.

You are only allowed to book one reservation per name. Any individuals with duplicate rooms will be canceled at the discretion of AFFI. Hotel room reservations must be made by January 29, 2026, to receive the group rate. Any reservations made after this date will be honored on a space and rate available basis. You must be registered for AFFI-CON to maintain a registration in the group block.

As stated in the confirmation email:

REGISTRATION & CANCELLATION POLICY

Only registered attendees may attend convention activities and participate in business appointments. AFFI-CON 2026 will have enhanced security and all individuals without badges will not be allowed into any meeting rooms or convention areas without their badge. We strongly encourage all attendees to only meet with other registered attendees. If you are unable to participate in AFFI-CON 2026, you can transfer your registration by contacting events@affi.com. Full refunds will be available through December 31, 2025. Starting January 1, 2026, all sales are final, and no refunds will be issued.

Visit the AFFI-CON 101 page to access the online directory. You will need to verify your AFFI username and password used during registration. Only registered attendees will have access to view the directory.

Meetings can be held in various locations in the hotel. If you are conducting meetings onsite, companies can request private meeting rooms or suites. The request system stays open through October 10, 2025, with assignments being made late October based on the AFFI-CON Council Priority Point System that awards the highest preference to AFFI processor and associate members, followed by sponsorship. A company’s standing can change yearly depending on AFFI membership growth, sponsorship sales, and the number of requests received. First preference and/or multiple requests cannot be guaranteed.

There are various options that are available for immediate purchase after registration. You can learn more about purchasable meeting space here: Company Showcase, Negotiation Nooks & Semi-Private Tables.

Registered attendees have the option to reserve suites, meeting rooms, company showcases (exhibit booths), negotiation nooks or semi-private options at the host hotel. You can view details on all these spaces on the Meeting Spaces page. To request a reservation for any of these spaces, you must be registered for AFFI-CON. Registered attendees can purchase meeting space and request private meeting space by following the instructions on the AFFI-CON 101 page. AFFI-CON private meeting rooms and suites are assigned based on a competitive Priority Point System, approved by the AFFI-CON Committee. This system ensures a transparent and fair process for allocating limited meeting space at the host property. Space is assigned based on a priority points system that preferences AFFI members and event sponsors. The deadline to request a suite or meeting room this year is October 10, 2025. Review important reminders regarding assignments and the full AFFI-CON Council Priority Point System on the meeting spaces information page.

We strongly encourage that you have a dedicated meeting space to conduct meetings as the main focus of AFFI-CON is on business-to-business meetings.

In addition to these spaces, there will be a very limited number of first-come, first-served seating areas, and high-top tables to meet at in the Chill Out Zone, located in the main AFFI-CON ballroom, which is referred to as The Hub.

On October 30, all requesters will be notified of their status and invoiced. Suite reservations will be billed directly by the hotel. Meeting rooms will be billed by AFFI. Failure to remit payment will result in forfeiture of meeting space.

Sponsoring at AFFI-CON is a great way to promote your company’s products and services and is a great way to maximize brand awareness/recognition. If you’re interested in learning more about sponsorship opportunities contact AFFI’s Director of Business Development, Haley Clark. Visit the sponsorship page for full details.

We encourage a branded tablecloth and a variety of company-branded items for the center of the table. This could include pens, pads, mints, etc. Pop up banners and large signage are not permitted in the semi-private table space.

Business casual is the appropriate attire for all AFFI-CON events.

Yes. The badge you receive at registration is your passport to AFFI-CON and your official credential for all conference activities including meetings, receptions and education sessions. If you misplace your badge, you will need to verify your registration at the onsite desk and provide photo identification. 

AFFI-CON has professional security at all AFFI events and meeting areas and individuals not displaying a badge will not be allowed in meeting rooms.

Attendees are asked to decline invitations for meetings with individuals or companies not registered for the conference.

If you misplace your badge, you will need to verify your registration at the onsite desk and provide photo identification.

Yes, the code of conduct can be found here. You will need to agree to this code of conduct during the registration process.

Visit the Plan Your Visit page to review hotel dining options.

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