AFFI-CON is all about getting business done. Typically, we see the following titles in attendance: Sales & Marketing, Procurement, Category Buyer, Export Manager, Sourcing, Operations, Supply Chain, Trader, President & Owners. From ingredient suppliers, to processors and retailers, our attendees plan their entire year of business at AFFI-CON. If you have a role in buying and/or selling products and services for your company this event is a business imperative.

Attendees of AFFI-CON report that they often don’t have the same experience as attending a traditional trade show. For best success at AFFI-CON, take advantage of the robust online attendee directory to schedule directly with your potential business partners well in advance of the event. We also encourage you to visit the Company Showcases to learn more about service providers in the frozen food industry.

AFFI-CON is where business gets done in the frozen food industry.

• With our online directory and advanced filtering tools, you’re able to set up meaningful in-person meetings. Your registration includes a printed directory of ALL attendees including contact information that you can take home with you to keep as a desk side reference.

AFFI-CON means dedicated days for business meetings.

• You know that everyone in the industry sets aside these dates and times for the purpose of these important yearly business meetings.
• Meeting with everyone in your supply chain at one event is efficient and sets your company up for success the rest of the year

AFFI-CON means making new connections.

• Use the extensive search features in the online directory to find new business connections to strengthen your supply chain.
• Use your preferred scheduling method and schedule business meeting directly with other attendees.

All registered attendees  are listed in the online attendee directory and are searchable via a series of filters to help you find exactly who you are looking to do business with at AFFI-CON and quickly request a meeting. You will receive a link to access the directory in your registration confirmation email or you may access the online directory on the AFFI-CON portal website.

In addition to the directory, the AFFI-CON pre-registration list will be released to all attendees via email three times prior to the event:

• First Pre-Reg List: Week of October 28, 2024
• Second Pre-Reg List: Week of December 11, 2024
• Third Pre-Reg List: Week of January 16, 2025

Please note that the online directory will always be the most current and robust set of information for attendees to build their business meetings schedule at AFFI-CON.

Please visit the Participating Companies page to review 2024’s attendee list.

Typically, over 1,500 from over 500 different companies participate in AFFI-CON every year.

The online directory and pre-registration lists include e-mail contact information and may include attendee’s preference on being contacted for scheduling such as through a Calendly link or direct e-mail outreach.

Visit the registration/help desk and talk to any member of the AFFI Team. You can also reach out directly to AFFI’s Senior Vice President of Industry Affairs and Member Services, Adrienne Seiling at aseiling@affi.com for a short meeting in Dallas.

Visit our registration page here to sign up online. Make sure to thoroughly and accurately complete the registrations questions so you appear under the correct filters when attendees search.

Visit our registration page here and click on the step by step group registration guide to get your team registered and pay together.

There are no specific guest functions at the convention. Registered spouses are welcomed to attend the Welcome Reception, Lunch Events and can be included in ticket purchase for the Dueling Piano Bash. Contact events@affi.com for further information.

All individuals participating in business meetings during AFFI-CON are required to be registered. AFFI strictly enforces this policy and strongly encourages registered attendees to comply with this policy and report unauthorized attendees to the registration desk. AFFI-CON has security at all AFFI events and meeting areas and individuals not displaying a badge will not be allowed in meeting rooms.

If you need to register somebody on their behalf, log into their AFFI profile to complete the registration steps.

If you cannot attend, you may transfer your registration by contacting events@affi.com. Full refunds are available through December 31, 2024. After January 1, 2025, all sales are final, and no refunds will be issued.

Hyatt Regency Dallas
300 Reunion Blvd, Dallas, TX 75207
214-651-1234

Check in time: 4 p.m.
Check out time: 11 a.m.

AFFI-CON Room Rate: $280 night, plus tax

Click here to make hotel reservations.

You are only allowed to book one reservation per name. Any individuals with duplicate rooms will be canceled at the discretion of AFFI. Hotel room reservations must be made by January 31, 2025, to receive the group rate. Any reservations made after this date will be honored on a space and rate available basis. You must be registered for AFFI-CON to maintain a registration in the group block.

As stated in the confirmation e-mail:

REGISTRATION & CANCELLATION POLICY
Only registered attendees may attend convention activities and participate in business appointments. AFFI-CON 2025 will have enhanced security and all individuals without badges will not be allowed into any meeting rooms or convention areas without their badge. We strongly encourage all attendees to only meet with other registered attendees. If you are unable to participate in AFFI-CON 2025, you can transfer your registration by contacting events@affi.com. Full refunds will be available through December 31, 2024. Starting January 1, 2025, all sales are final, and no refunds will be issued.

In your registration confirmation e-mail, there will be a link you can click or you may access the directly through the AFFI-CON online portal.

Meetings can be held in various locations throughout the host hotel in various meeting spaces. Meeting spaces are available by request or direct purchase depending on the type of space. For meeting spaces that are request-only (Suites & Meeting Rooms) the request system stays open through October 18 with assignments being made October 30 based on the AFFI-CON Council Priority Point System that awards the highest preference to AFFI processor and associate members, followed by sponsorship. A company’s standing can change yearly depending on AFFI membership growth, sponsorship sales, and the number of requests received. First preserence and/or multiple requests cannot be guaranteed.

Meetings can be held in various locations at the Hyatt Regency Dallas. Most attendees and companies host meetings in reserved meeting rooms or suites, Company showcases and semi-private tables in the Hub or in Negotiation Nooks on the lower level of the hotel.

If you are interested in a private meeting space, like a suite or meeting room, the request must be received by October 18, 2024.

If you are interested in a Company Showcase, Negotiation Nook or Semi-Private Table, please use the purchase system accessible through your registration confirmation email or in the AFFI-CON Portal.

We strongly encourage that you have a dedicated meeting space to conduct meetings as the main focus of AFFI-CON is on business to business meetings. To view information about all the business meeting space options, visit our Meeting Spaces page.

In addition to these spaces, there will be a very limited number of first-come, first-served seating areas, and high-top tables to meet at in the main AFFI-CON ballroom, which is referred to as The Hub.

On October 30, all requesters will be notified of their status and invoiced. Suite reservations will be billed directly by the hotel. Meeting rooms will be billed by AFFI. Failure to remit payment will result in forfeiture of meeting space.

Sponsoring at AFFI-CON is a great way to promote your company’s products and services and is a great way to maximize brand awareness/recognition. If you’re interested in learning more about sponsorship opportunities contact AFFI’s Director of Business Development, Haley Clark, at hclark@affi.com. Visit the sponsorship page for full details.

We encourage a branded tablecloth and a variety of company-branded items for the center of the table. This could include pens, pads, mints, etc. Pop up banners and large signage are not permitted in the semi-private table space.

Business casual is the appropriate attire for all AFFI-CON events.

• Yes. The badge you receive at registration is your passport to AFFI-CON and your official credential for all conference activities including meetings, receptions and education sessions.

AFFI-CON has security at all AFFI events and meeting areas and individuals not displaying a badge will not be allowed in meeting rooms.

Attendees are asked to decline invitations for meetings with individuals or companies not registered for the conference.

Please visit the Registration Desk to have your badge reprinted. You will be asked to provide identification to confirm your badge re-print.

Yes, the code of conduct can be found here. You will need to agree to this code of conduct during the registration process.

Coming soon.