Retail & Foodservice Buyers

As a benefit of AFFI membership, retail buyers and first-time foodservice distributors receive complimentary registration to AFFI-CON.

Please note: membership dues for 2023 must be paid by February 1, 2023, or you will be charged the AFFI-CON non-member registration fee.

Making the most out of your time at AFFI-CON

AFFI-CON is a unique event that requires advance preparation to get the most value out of your time. Over the course of AFFI-CON, most attendees hold over 20 business meetings with their buyers, suppliers and logistical partners. It is critically important to set these meetings up in advance of your arrival utilizing the Cvent Meeting Platform. We kindly request your attendance on Saturday-Monday at our lunch and learn sessions, so please block your calendars accordingly.

Included in your registration

Official AFFI-CON name badge, required for admission to all AFFI-CON events and business meetings

  • Inclusion in the AFFI-CON attendee directory that provides the opportunity to schedule business meetings with all segments of the frozen food industry
  • AFFI-CON Welcome Bag supported by our generous sponsors
  • Entrance to the:
    • Welcome Reception
    • Lunch and Learn: Economic Outlook
    • Lunch and Learn: State of Frozen Fruits and Vegetables
    • Lunch and Learn: Plenary Session
  • Exclusive access to the AFFI member lounge inside The Hub (AFFI members only)
  • Refreshment breaks
  • Access to the attendee list
  • Discounted hotel accommodations

For more information, please contact Adrienne Seiling, Senior Vice-President of Industry Affairs and Member Services. 

Retailers & Foodservice Distributors AFFI-CON Schedule

AFFI-CON registration will be open from 4 – 7 p.m. on Friday, February 24 and again at 7:30 a.m. on Saturday, February 25, at the Manchester Grand Hyatt in San Diego. Badges are required to access all AFFI-CON meeting space and to attend the program sessions.

Your Day At a Glance

Friday, February 24

4 – 7 p.m. 
Satellite registration open – Harbor Ballroom Foyer

Saturday, February 25

7:30 a.m. – 7 p.m. 
Registration and “The Hub” open at the Manchester Grand Hyatt – Harbor Ballroom 

Noon – 1 p.m.
Lunch and Learn: Economic Outlook – Harbor Ballroom

5 p.m. – 6:30 p.m.
Welcome Back to San Diego Reception – Harbor Ballroom

Sunday, February 26

7 a.m. – 7 p.m.
The Hub Hours – Harbor Ballroom

Noon – 1 p.m.
Annual Meeting and Lunch and Learn: State of the Frozen Fruit and Vegetable Industry – Harbor Ballroom

8 p.m. – Midnight
Dueling Piano Bash at The Shout! House (separate ticketed event)

Monday, February 27

8 a.m. – 5 p.m.
The Hub Hours – Harbor Ballroom

Noon – 1 p.m.
Frozen Food Hall of Fame Induction Ceremony and Keynote Speaker Mike Singletary, Former Chicago Bears Super Bowl Champion, NFL Coach and Pro Football Hall of Fame Inductee – Harbor Ballroom

Visit the Education & Networking page to view a full schedule of AFFI-CON programming.

Register Today!

Please contact Adrienne Seiling or Lily Pennington to register.

About AFFI

The American Frozen Food Institute is the member-driven national trade association that advances the interests of all segments of the frozen food and beverage industry by:

Advocating for the industry using approaches grounded in science to mitigate the risk to frozen food businesses. Elevating frozen’s voice to build champions for the category who promote the benefits of frozen foods. Innovating to drive solutions that increase the category’s performance.

Become a Member

Questions about AFFI-CON?

Please contact the AFFI Conferences Department at (703) 821-0770 or events@affi.com.

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