June brought continued normalization of grocery shopping patterns. The share of consumers who are ‘extremely concerned about the COVID-19 pandemic dropped to 22% of the U.S. population. That is the lowest level since IRI started to track consumer concern among primary grocery shoppers as of mid-March 2020.
This lesser concern has resulted in consumers feeling more relaxed while shopping for groceries in-store, spending a little more time and being more open to search for new items and meal ideas. The result is a vastly different marketplace in which stores are welcoming shoppers more often and baskets are smaller than those last year, though per-trip spending remains higher than 2019.
In June 2021, all week of frozen food sales were nearly $1.3 billion. Frozen foods have the highest increase versus the pre-pandemic normal of 2019, at +21.9%.
|% sales change versus year ago||% sales change versus year ago|
|Year-to-date 2021 through 6/27/2021||Dollar Size||Dollar Sales vs. 2020||Dollar Sales vs. 2019||Unit Sales vs. 2020|
|Total food and beverages||$334B||-1.4%||+14.4%||-5.0%|
|Total fresh perimeter||$152B||-0.4%||+13.3%||-3.1%|
Source: IRI, Integrated Fresh, Total US, MULO, % change vs. year ago.
The rapid march back to year-ago levels resulted in a few areas outpacing 2020 sales. These include breakfast foods (+10.9%) and dinners/entrees (+4.9%), which are both sizeable categories. Other contributing categories were processed poultry, novelties and snacks. Frozen food demand continues to hold at very high levels. AFFI members are invited to take a deeper dive into the numbers and statistics from June in the latest Retail Market Insights report brought to you by AFFI, IRI and 210 Analytics.
Join us for a webinar led by IRI on this topic: “Frozen Food Trends: Strategies for Success in a New Consumer Environment” on Tuesday, August 3, 2021.