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U.S. Retail Outlook: The Momentum of Frozen Food Sales

July 14 @ 2:00 pm - 3:00 pm EDT

As the frozen food supply chain works together to rise to the challenge of feeding Americans during this national emergency, the American Frozen Food Institute (AFFI) is providing key retail and foodservice market insights for business planning during AFFI’s Business Insights Webinar Series.

U.S. Retail Outlook: The Momentum of Frozen Food Sales

Tuesday, July 14, at 2 p.m EST 

Frozen foods have realized historic sales increases at retail since the coronavirus pandemic began with double digit gains since mid-March compared to a year ago. Join IRI’s Sally Lyons Wyatt to dive deeper into these insights and analyze the current role of frozen foods, including the underlying purchase factors and momentum for future growth. 

 AFFI members can access this series free of charge. Non-members will be charged $250.

Meet the Speaker:


Sally Lyons Wyatt has more than 25 years of industry experience and is a recognized thought leader on shopping and consumption trends. She is a frequent speaker at industry conferences and has a particular expertise in the evolution of meal trends as well as snacking.

As an executive and practice leader for IRI’s Client Insights division, Lyons Wyatt is responsible for driving integrated initiatives as well as measuring their success within the practice areas of consumer strategy, consumer/customer insights and consumer relationship management (both traditional and online). She has held a number of key roles during her 15-year career with IRI, including the overall management and development of global account teams that provide service to Fortune 500 companies, including PepsiCo and Campbell’s.

Series Schedule

Tuesday, July 14 at 2 p.m. EST : U.S. Retail Outlook: The Momentum of Frozen Food Sales 

Tuesday, July 21 at 2 p.m. EST: The Covid Effect: What Happened, What’s Next for Frozen in Foodservice? 



July 14
2:00 pm - 3:00 pm EDT
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