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Power of Frozen Webinar
April 24, 2019 @ 2:00 pm - 3:00 pm EDT
Description: The Power of Frozen is an inaugural report which explores the consumption, purchase drivers and use of frozen foods. Join AFFI and the Food Marketing Institute (FMI) for a 360-degree view of the frozen food aisle, including megatrends influencing frozen food purchases such as convenience; taste; variety; and claims and attributes.
Time: 60 minutes
Audience: AFFI and FMI members
AFFI is proud to partner with the Food Marketing Institute on this research project that serves both of our membership bases and highlights growth opportunities for the frozen food category.