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Power of Frozen Webinar

April 24 @ 2:00 pm - 3:00 pm

The Power of Frozen

Description: The Power of Frozen is an inaugural report which explores the consumption, purchase drivers and use of frozen foods. Join AFFI and the Food Marketing Institute (FMI) for a 360-degree view of the frozen food aisle, including megatrends influencing frozen food purchases such as convenience; taste; variety; and claims and attributes.

Time: 60 minutes

Audience: AFFI and FMI members

AFFI is proud to partner with the Food Marketing Institute on this research project that serves both of our membership bases and highlights growth opportunities for the frozen food category. 


Anne-Marie Roerink, 210 Analytics, LLC, Steve Markenson, FMI, & Alison Bodor, AFFI

AFFI Staff

Alison Bodor

Alison Bodor

President & CEO

Alison Bodor

President and CEO

My favorite frozen foods are Chicken Pot Pies, Onion Rings, Pot Stickers, Lima Beans, Mashed Cauliflower & Peaches for Smoothies.

Contact Alison:
Adrienne Seiling

Adrienne Seiling

Vice President of Strategic Communications

Adrienne Seiling

Vice President of Strategic Communications

My favorite frozen foods are Tater-tots & Edamame.

Contact Adrienne:



April 24
2:00 pm - 3:00 pm
Event Category: