The Power of Frozen Foods
October 23 @ 2:00 pm - 3:00 pm EDT
The frozen foods aisle is in the midst of a strong comeback. For several years, the food retailing industry has touted the strength of the perimeter, but the focus has been on the fresh departments (produce, meat, deli, prepared foods, etc.). Developing an understanding of the drivers for growth in frozen foods will help manufacturers and retailers further align innovation, products, merchandising, marketing and branding with how shoppers live, shop and cook. Sales numbers can tell part of the story. But understanding consumer behaviors and attitudes about frozen foods, as well as the usage of frozen foods in the home, tells a much more complete story to drive continued growth in this category.
Thanks to the National Grocers Association for hosting this webinar.
Alison Bodor, President and CEO American Frozen Food Institute
As president and CEO Alison Bodor is working to deliver member value by ensuring that AFFI’s activities contribute to both the individual company and collective success of the industry. Prior to her tenure at AFFI, Bodor served as executive vice president of the National Confectioner's Association (NCA) where she provided strategic leadership across multiple disciplines while directly leading the association’s public policy and advocacy team. In this capacity, she oversaw NCA’s legislative, regulatory and research priorities around health, food safety, agriculture and trade policy, and the cocoa supply chain. Bodor also held positions in domestic and international regulatory compliance at McCormick & Company and the U.S. Dairy Export Council before joining NCA in 2000. Early in her career, Alison worked for Technical Assessment Systems and then Environ International Corporation conducting dietary risk assessments for the food and agricultural industries. She holds an MBA from the University of Maryland and a bachelor’s degree in Food Science from Cornell University.