California Grower Tells Congress Frozen Food is Important to Increasing Produce Consumption

Urges Additional Farm Bill Inclusion of Frozen Foods 

Arlington, VA – Testifying today before the U.S. House of Representatives, Bill Smittcamp, president and CEO of Wawona Frozen Foods and member representative of the American Frozen Food Institute (AFFI), called on Congress to ensure federal government nutrition programs encourage and incentivize more produce consumption.  

During a full Agriculture Committee hearing on U.S. Department of Agriculture (USDA) nutrition programs other than the Supplemental Nutrition Assistance Program (SNAP), Smittcamp urged policymakers to include frozen fruits and vegetables in all produce incentive programs. 

 “The U.S. Dietary Guidelines for Americans recommends consumers eat all forms of fruits and vegetables to meet the recommended daily intake,” said Smittcamp. “Frozen foods offer a cost-effective and pragmatic way to help people meet these nutritional needs.”

Photos Courtesy of the House Agriculture Committee

Frozen foods serve an important role in helping people increase overall produce consumption and meet recommendations published in the Dietary Guidelines for Americans. Research shows that when consumers have various forms of fruits and vegetables available in their home, including in frozen form, their produce intake is higher. In addition, frozen foods can be served with minimal preparation requirements and time, which are identified barriers to produce consumption 

 Frozen fruits and vegetables are fresh produce, simply frozen, and they are a complement to the fresh produce market,” added Alison Bodor, president and CEO of AFFI. “Frozen foods meet the needs of those who may lack the time or resources to cook from scratch, help reduce food waste due to their long shelf life, and allow for year-round access.” 
 

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 About AFFI 

The American Frozen Food Institute is the member-driven national trade association representing all segments of the frozen food supply chain from manufacturers to suppliers and distributors. AFFI advocates before legislative and regulatory entities on the industry’s behalf, serves as the voice for the industry and convenes industry leadership to create an environment where frozen foods are essential in a dynamic marketplace. www.affi.org 

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