E-Commerce Webinar Series

E-Commerce Webinar Series

2:00 pm ET

*This series is being offered for free to AFFI members and non-members and while focused on frozen, will be applicable to the broader food industry*

The series, which is sponsored by Lineage Logistics, will serve as a general resource guide for helping frozen food manufacturers, suppliers or brands determine feasibility of e-commerce. It will explore the main barriers to e-commerce that have been identified by AFFI’s e-commerce working group, which are:

  • Pick and pack capabilities
  • Price point to ship
  • Consumer interface (the shopping cart)
  • Maintaining food safety and quality during distribution

Part I – Overcoming Five Challenges to D2C Success – March 23 at 2 p.m. EST

In a panel discussion, our series sponsor, Lineage Logistics and one of their D2C customers will discuss how your company can overcome five key challenges when getting started in e-commerce:

  1. How to handle disruptions, change and scaling
  2. How to right-size orders for maximum profits
  3. How to create consistently exceptional brand experiences
  4. How to keep customers healthy and satisfied
  5. How to meet customers’ sustainability expectations


Moderator – Suzy Monford, CEO, Food Sport International

Jeanne Walker, Director of Business Development, D2C, Lineage

Ryan Nungesser, VP of Operations and Engineering, Cometeer


Event Start : March 23, 2023 2:00 pm
Event End : March 23, 2023 3:00 pm
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