E-Commerce Webinar Series
*This series is being offered for free to AFFI members and non-members and while focused on frozen, will be applicable to the broader food industry*
The series, which is sponsored by Lineage Logistics, will serve as a general resource guide for helping frozen food manufacturers, suppliers or brands determine feasibility of e-commerce. It will explore the main barriers to e-commerce that have been identified by AFFI’s e-commerce working group, which are:
- Pick and pack capabilities
- Price point to ship
- Consumer interface (the shopping cart)
- Maintaining food safety and quality during distribution
Part I – Overcoming Five Challenges to D2C Success – March 23 at 2 p.m. EST
In a panel discussion, our series sponsor, Lineage Logistics and one of their D2C customers will discuss how your company can overcome five key challenges when getting started in e-commerce:
- How to handle disruptions, change and scaling
- How to right-size orders for maximum profits
- How to create consistently exceptional brand experiences
- How to keep customers healthy and satisfied
- How to meet customers’ sustainability expectations
Speakers:
Moderator – Suzy Monford, CEO, Food Sport International
Jeanne Walker, Director of Business Development, D2C, Lineage
Ryan Nungesser, VP of Operations and Engineering, Cometeer