SmartLabel™: A Transparency Initiative for Consumer Trust
Today’s consumers are demanding more information about the products they use and consume. SmartLabel™ could be a solution for your company that gives consumers easy access to product information beyond what could fit on a package label. For example, SmartLabel™ will be a digital disclosure solution for brands complying with the new federal GMO labeling law.
Join the Grocery Manufacturers Association Senior Executive Vice President Jim Flannery to learn why and how the industry’s SmartLabel™ transparency initiative can build trust with consumers.