Webinar Series Part 2: The MAHA Movement – A New Era for American Health and Food Policy
With major shifts in U.S. food and health policy, including Robert F. Kennedy Jr.’s confirmation to lead the Department of Health and Human Services and Brooke Rollins’ appointment as USDA Secretary of Agriculture, the MAHA (Make America Healthy Again) movement is gaining momentum. As Capitol Hill lawmakers establish the MAHA Caucus, there’s a growing need for the food industry to understand the movement’s goals, its influencers, and how to navigate these changes effectively.
This two-part webinar series will give you a timely and comprehensive understanding of the MAHA movement, its potential impact on food policy, and how AFFI plans to advocate for frozen foods in this rapidly changing landscape.
Part 1: A Comprehensive Overview of the MAHA Movement and Its Potential Impact on Food Policy
Join Brandon Lipps from Caprock Strategies as he delves into the MAHA movement, providing an in-depth overview of its objectives, key players, and potential effects on food policy.
- Speaker(s): Brandon Lipps, Caprock Strategies + Elissa Gilliam, AFFI Chief Lobbyist
Part 2: How AFFI Plans to Engage with Policymakers to Champion the Benefits of Frozen Foods
In the second session, AFFI’s regulatory, legislative, and communications teams will outline our strategy for engaging with policymakers and ensuring the benefits of frozen foods are at the forefront of these discussions.
- Speaker(s): Alison Bodor, Mary Emma Young, Elissa Gilliam
- Share new strategic plan, highlight toolkit materials to share benefits of frozen foods, issues we’re taking to the Hill
This series will help prepare you for the Government Action Summit, where we will expand on these discussions and solidify our strategy moving forward.
Webinar Schedule:
- Part 1: March 19 at 1:00 – 2 p.m. Eastern – Overview of the MAHA Movement and its Impact on Food Policy
- Part 2: March 26 at 1:00 p.m. Eastern – How AFFI Plans to Champion the Frozen Food Industry
Register now to stay ahead of the curve and ensure that your business is fully prepared for the evolving policy landscape!