Schedule of Events

Our Research Partners

All meetings and sessions take place at the Hyatt Lost Pines Resort in Lost Pines 6-8 unless otherwise noted

Monday, October 23, 2023

8 AM - Noon

AFFI Board of Directors Fall Meeting

12:15 PM - 1:15 PM

Networking Luncheon for Board and Committee Members

12:15 PM - 1:15 PM

Frozen Food Foundation Board of Directors Meeting

1:30 PM - 3:30 PM

AFFI Committee Meetings

  • Energy and Decarbonization Share Group
  • Executive Committee Meeting
3:30 PM - 5:30 PM

Food Safety Leadership Committee + Food Safety Working Group

6 PM - 9 PM

Frozen Fiesta: An Industry Celebration

Pull on your boots and enjoy an evening of real Texas fun featuring dinner and live music!

Tuesday, October 24, 2023

8 AM - 8:15 AM

Welcome Breakfast and Opening Remarks

Alison Bodor

President and CEO, AFFI

8:15 AM - 9 AM

Keynote Address: Profiles in Retail Leadership

Discover the future landscape of retail and consumer packaged goods as Otto delves into critical economic and demographic trends. With an insider’s perspective on our healthcare system and its downstream impact on the socio-economic future, Otto will unpack what this could mean for your business and the transformative role of frozen foods within this framework.

Martin Otto

Board of Directors Member, Retired Chief Operating Officer, H-E-B

9 AM - 9:45 AM

The Power of Frozen in Retail 3.0

Since 2019, the American Frozen Food Institute (AFFI) and FMI – The Food Industry Association have partnered with 210 Analytics and Circana (formerly IRI and NPD) to provide the frozen food and retail industries with actionable insights to help grow the category. New this year, AFFI and FMI will bring together category leaders to drive collaboration – and profits – powered by immersive data from the latest Power of Frozen in Retail research.

Rick Stein

Vice President, The Food Industry Association (FMI)

Anne-Marie Roerink

210 Analytics, Principal and Founder

9:50 AM - 10:20 AM

How to Win in Frozen

Leveraging the results of the Power of Frozen as well as a combination of expert interviews and consumer surveys, in-store visits, and internal expertise, ‘How to Win in Frozen,” is an exclusive guidebook developed by AlixPartners for CPGs and retailers. It includes a comprehensive overview of the U.S. frozen food market as well as actionable insights, best practices, and growth forecasts across five of the major frozen subcategories. Each category chapter is built around six themes that are essential to assessing the category and developing a growth strategy:

  • Market overview
  • Consumer Insights
  • Assortment & Innovation
  • Pricing & Promotion
  • In-store Execution
  • Omni-channel strategy

The panelists will take us through the key data and insights while highlighting how companies can find their strengths and identify areas of opportunity to win in the frozen food industry.

Suzy Monford

Founder & CEO, Food Sport International

Randy Burt

Managing Director – CPG, AlixPartners

Justin Ramahlo

Partner – FDMC Retail, AlixPartners

10:25 AM - 10:55 AM

What Consumers are Saying about the Benefits of Frozen Food

Stephen McCauley

Founder, Ginger Network

Afshin Mohamadi

Partner, Quadrant Strategies

11 AM - 11:15 AM

Networking Break

11:15 AM - Noon

Frozen Food Forum Roundtable – Putting Insights Into Action

Hear from current Frozen Food Forum members as they share their key takeaways from the morning sessions and learn from your colleagues as they identify opportunities for our industry to increase sales. This is your chance to ask questions and share your thoughts with your peers.

Rebecca Scheidler

Senior Vice President and General Manager of Consumer Foods, The J.M. Smucker Co.

Federico Arreola Carrazco

Vice-President of Marketing - Consumer Brands, Schwans

Noon - 12:45 PM

Luncheon and AFFI Update to Membership

Alison Bodor

President and CEO, AFFI

Leslie Sarasin

President & CEO at FMI - The Food Industry Association

1 PM - 2 PM

The “P” Word Conundrum: Overcoming the Perception of Frozen’s Processing

Last fall’s White House Conference on Hunger, Nutrition and Health created a pathway for expansion of Food as Medicine programs, which allow health insurers to cover the cost of food-based interventions. At the same time, frozen foods are called out in news articles and by lawmakers as examples of ultra-processed foods that should be avoided. Join us for this roundtable discussion as panelists exchange immediate and future opportunities for frozen’s role in building a sustainable, equitable and healthier food systems model.

Sponsored by:

Krystal Register

Senior Director, Health & Wellbeing, The Food Industry Association (FMI)

Adnan Durrani

Founder & CEO, Saffron Road

Kristi Reimers

Nutrition Research Fellow, Conagra

Brandon Lipps

Principal, Caprock Strategies

2 PM - 2:30 PM

Frozen’s Carbon Footprint

The frozen food industry plays a role in the overall carbon footprint of the planet – from agricultural production through freezing, packaging, frozen distribution, and storage, to our final consumption. Energy efficiencies, greenhouse gas emission reduction measures, and other carbon neutrality strategies give companies a way to improve their environmental footprint. Today, frozen food companies are at different stages in their decarbonization journey, driven by varying customer and regulatory requirements, growing consumer awareness about sustainability impact, and internally guided corporate needs.

The session features Emily Muth, Conagra’s Director Sustainability -Supply Chain. Muth will share how Evol®, a brand of Conagra Brands, Inc. (NYSE: CAG), has been able to achieve carbon neutral status of its frozen meals, including how brands measure the carbon footprint of the products over their full lifecycle, cradle-to-grave – from ingredient sourcing and packaging, to product manufacturing, distribution, and consumer use and end of life – and invest in projects that remove an equal amount of carbon from the atmosphere. Kai Robertson, AFFI’s sustainability advisor will also share recent developments across the frozen food industry. Attendees will leave with an understanding of actions being taken by companies in the frozen food and beverage supply chain to reduce the environmental impacts of their operations, value chains, and products.

Sponsored by:

Kai Robertson

Senior Corporate Sustainability Advisor, KOR Consulting

Emily Muth

Director of Sustainability – Supply Chain

2:30 PM - 3 PM

Intersection of Food Safety and Innovation

Managing food safety with increasingly complex supply chains and in a more digital and traceable food system is imperative to any food industry operation. At the same time, food manufacturers and food product development teams are under increased pressure to get ahead of customer and consumer needs and also respond in real time to food safety inquiries. Hear from panelists as they share perspectives on how to manage food safety while keeping up with the latest in IQF technology and innovation.

Sponsored by:

Premier Partner
Dr. Sanjay Gummalla

Senior Vice President of Scientific Affairs, AFFI

Ricky Silver

Chief Supply Chain Officer, Daily Harvest

John Tentomas

Founder & CEO, Nature’s Touch

3 PM - 5 PM

Frozen Food Exchanges

Network, learn and collaborate on ways to advance the industry through these breakout discussions.

3 PM - 6 PM

Food Safety Leadership Committee + Food Safety Working Group Meeting

6 PM - 9 PM

AFFI Member Recognition Dinner

Wednesday, October 25, 2023

8 AM - 8:45 AM

All-Attendee Breakfast

9 AM - 10 AM

Innovation in the Frozen Food Category

With a focus on products and merchandising, panelists will discuss how companies are adapting to new consumer demands, what products are winning in the category and the future of innovation.

Barb Stuckey

Chief Innovation & Marketing Officer, MATTSON

Jason Moyer

CMO, Strong Roots

Lee Robinson

Vice President – Dairy and Frozen Center Store, Whole Foods Market

Mac McCoy

National Category Director, Albertsons

Mike Gerber

Senior Vice President of Research, Development, Quality and Technology, Bellisio Foods

10 AM - 10:30 AM

CEO Spotlight: A Conversation with Abhi Ramesh

CEO and founder, Abhi Ramesh of Misfits Market, sits down with Suzy Monford to share how his mission to democratize access to affordable, high-quality food while helping to break the cycle of food waste. From building and scaling a direct-to-consumer online grocery marketplace, to sustainability to accessibility, Ramesh will discuss how his company addresses the challenges and opportunities that come its way and what Misfits Market is focusing on both now and in the future.

Abhi Ramesh

Founder & CEO, Misfits Market

Suzy Monford

Founder/CEO, Food Sport International

10:30 AM - Noon

AFFI and FMI Frozen Food Forum Meeting

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