Business intelligence is crucial for future success in the frozen food category. In today’s marketplace, analytics that provide information about trends, industry innovations, and forecasts enable data-driven decisions to help operations meet customer demand and grow.
For American Frozen Food Institute (AFFI) members, the Business Insights resources open the door to data that can help frozen food processors and suppliers understand market demands and prepare their businesses for future growth.
Obtaining accurate, real-time business data for the frozen food industry was cost-prohibitive for many companies in the past. Now, AFFI members can access a free real-time business intelligence tool by visiting https://affi.org/insights/, clicking on the “IRI Unify” image, and logging into the AFFI Member Dashboard to access Unify®.
This collaboration between AFFI and IRI Worldwide provides members with information on frozen food sales, including department, aisle, and category performance across time and product selection. This data can help them optimize product development, merchandise, and sales.
Data Analytics Provide Deeper Insights
AFFI’s data analytics can help frozen food processors and suppliers better understand their customer base and product performance. By overlaying sales operations assumptions with data, AFFI members can gain a powerful new perspective and either validate existing decisions or direct companies to new opportunities.
Having the right tools enables frozen food processors to review customer data and other information to make data-informed decisions. For example, access to high-quality information about customer perceptions, category performance, and other market insights will help business leaders make production, marketing, distribution, and branding decisions.
AFFI’s In-Depth Analysis Delivers a Powerful Business Intelligence Tool
In addition to providing data through the IRI portal, AFFI offers regular reports and analysis to help members interpret findings and understand areas to tap into for further market growth.
- AFFI’s Monthly Retail Market Insight reports, available free to members, review the overall monthly economic landscape, the food and beverage sector’s performance, and dives deeper into frozen with sales data and a review of shopper opinion.
- AFFI also publishes an annual Power of Frozen market research series, with a full analysis of retail and foodservice sentiments, trends, and a discussion of the opportunities for additional success within the frozen food category.
Data Informs Marketing Decisions
With access to industry data through AFFI resources, frozen industry business leaders can extract actionable insights and understand and better predict consumer trends, future production needs, and market positioning. More than 65% of executives surveyed strongly agreed that data-driven marketing provides a competitive edge.
The AFFI Business Insights resources bring these data sets and analysis together at an accessible price for businesses across the frozen food industry and can help drive a healthy economic future for the category.
Bringing It All Together at AFFI-CON
In addition to the robust industry data available through AFFI, members and others in the frozen food category can also take advantage of AFFI-CON, the premier business development event for frozen food and beverage makers, industry suppliers and logistical partners. As companies assess their product, procurement, and service needs, AFFI-CON creates an environment where the industry comes together to cultivate new business relationships and solidify existing ones.
Whether through the Business Insights resources or industry events, AFFI provides the tools to help the frozen food industry grow.
