Business Insights

AFFI is committed to providing in-depth sales data and actionable insights that individual companies within the frozen food industry can utilize to expand and grow their businesses. We invite you to explore our collection of weekly updates and in-depth market research.

Power of Frozen in Retail

As a result of the COVID-19 pandemic, frozen food saw dramatic growth during 2020. Frozen foods growth was robust across all categories.   Our second annual Power of Frozen report combines the results of more than 1,500 consumer surveys with retail measurement and consumption data from IRI. This report aims to bring an understanding of consumers perceptions, attitudes, and behaviors regarding frozen food to help the industry optimize production, marketing, merchandising and branding decisions. 

Retail Sector

Consumer focused research that examines attitudes, purchase drivers and current trends around the use of frozen foods.

Foodservice Sector

Operator focused research examining attitudes, perceptions and opportunities for frozen food makers.

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