AFFI is committed to providing in-depth sales data and actionable insights that individual companies within the frozen food industry can utilize to expand and grow their businesses. We invite you to explore our collection of in-depth market research.
2026 Power of Frozen in Retail
The fourth edition of the Power of Frozen in Retail, conducted in partnership with FMI – The Food Industry Association, examines the consumption, purchase drivers and use of frozen foods. These research findings, along with actual sales and consumption data, provide a comprehensive 360-degree view of frozen food to equip frozen food manufacturers and their retail partners with opportunities for continued growth.
Power of Frozen Key Findings
The 2026 Power of Frozen in Retail shows that frozen food is becoming a meal-planning essential for today’s consumers. The top findings reveal that:
The base of core frozen food consumers is increasing.
Frozen food is a meal planning-essential.
Frozen food is helping families stretch their food dollars and reduce waste.
Frozen is meeting the needs of today’s families.
It’s frozen AND fresh, not frozen OR fresh.
The 2026 Power of Frozen in Retail is available to AFFI members for free as an exclusive member benefit. It is available to non-members for $200. Interested media are invited to contact newsroom@affi.com for a complimentary copy.
How to Win in Frozen
Download the How to Win in Frozen playbook for actionable insights, best practices and growth forecasts across five of the major frozen subcategories.
The Power of Frozen in Foodservices
Commissioned by the American Frozen Food Institute (AFFI) and conducted by Technomic Inc., the second annual Power of Frozen in Foodservice research examines operator attitudes and practices regarding the selection and usage of frozen foods and beverages in the foodservice industry overall as well as within key segments of the marketplace. Technomic issued qualitative and quantitative surveys among more than 350 operators from across 10 segments to understand operator viewpoints and preferences for frozen foods and product applications. The report also assesses the role frozen foods play in mitigating the impact of macro trends facing operators, including labor shortages, supply chain and costs. Read the press release for more information.
Foodservice operators interested in accessing this report may contact AFFI’s Chief Operating Officer and Head of Strategic Initiatives Adrienne Seiling at aseiling@affi.com.
Sponsored by:
Enhanced Frozen Market Insights for Greater Impact with Circana
AFFI partners with Circana to provide members with complimentary access to their frozen food market data. AFFI members can now access Circana data on frozen food sales including department, aisle and category performance across time periods, measures and product selection. The data is refreshed regularly so that the latest information is always available.
Detailed instructions for Unify+ are available below. To start diving into frozen food sales trends, AFFI members simply login to the members-only area of the website and look for “News and Analysis.”
AFFI Business Insights are Made Possible by the Following Sponsors
