Power of Frozen in Retail
As a result of the COVID-19 pandemic, frozen food saw dramatic growth during 2020. Frozen foods growth was robust across all categories. Our second annual Power of Frozen report combines the results of more than 1,500 consumer surveys with retail measurement and consumption data from IRI. This report aims to bring an understanding of consumers perceptions, attitudes, and behaviors regarding frozen food to help the industry optimize production, marketing, merchandising and branding decisions.
Consumer focused research that examines attitudes, purchase drivers and current trends around the use of frozen foods.
Operator focused research examining attitudes, perceptions and opportunities for frozen food makers.