New AFFI & IRI Partnership to Drive Growth
AFFI has expanded it’s partnership with IRI Worldwide to grant our members complimentary access to their frozen food market data. AFFI members can now access IRI data on frozen food sales including department, aisle and category performance across time periods, measures and product selection. The data is refreshed regularly so that the latest information is always available.
Detailed instructions for Unify are available below. To start diving into frozen food sales trends, AFFI members simply login to the members-only area of the website and look for the IRI Unify logo on their dashboard.
Consumer focused research that examines attitudes, purchase drivers and current trends around the use of frozen foods.
Operator focused research examining attitudes, perceptions and opportunities for frozen food makers.