Member Resources - Power of Frozen 2021

The Power of Frozen in Retail, done in partnership with the FMI - The Food Industry Association, examines the consumption, purchase drivers and use of frozen foods. These research findings, along with actual sales and consumption data, provide a comprehensive 360-degree view of frozen food to equip frozen food manufacturers and their retail partners with opportunities for continued growth.

Leveraging the Report

The 2021 report, which combines the results of more than 1,500 consumer surveys with retail measurement and consumption data from IRI has a lot for frozen food companies to think about as they plan for the future. The resources below, which include a recording of the Industry Spotlight session where the report was unveiled will assist you in using the findings to grow your sales. 

Please login to your account to access the member only resources.

Frozen Food Sales are in the midst of a Strong Comeback

In 2018, both dollar (+2.6%) and units (+2.3) grew, with nine out of 10 top-selling categories up in dollars and all 10 up in units.

99.4% of Households Buy Frozen Food

While nearly all consumers buy frozen food throughout the course of the year, there’s an opportunity for frozen food manufacturers and retailers to work together to increase consumption frequency.

Frozen Food Shoppers Provide a Blueprint for Growth

While core shoppers link frozen food to convenience, ease of preparation and time savings, core consumers stated they also value the taste, quality, variety and consistency of the food itself.

Consumer Changes From COVID-19

Our April 2020 report offers a detailed look at frozen food sales early in the outbreak of COVID-19. We hosted a webinar where report author Ann-Marie Roerink of 210 Analytics took a deeper dive into the results.

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