Conagra Brands President and CEO Sean Connolly kicked off AFFI’s Leadership Conference with a positive outlook on frozen foods. Connolly corroborated the results of AFFI’s Power of Frozen research that shows the frozen food aisle is in the midst of a strong comeback, ringing up nearly $57 billion annually in retail sales. He shared how Conagra has made nutrition, flavor distinctiveness and authenticity key attributes of his company’s product portfolio. In closing, he encouraged attendees to continue to innovate their foods with creative tastes, contemporary designs and higher-quality ingredients to meet consumer demand. As Sean stated, innovation in each product leads to more profits not just for one company, but for the entire category, as that innovation drives more shoppers down the frozen food aisle.
By: AFFI President and CEO Alison Bodor
Over 100 leaders from the frozen food and beverage industry recently gathered during AFFI’s Leadership Conference to understand and communicate the challenges and opportunities for doing business in an era of intense competition. Session speakers helped provide attendees with insights on the industry’s future trajectory and ways to advance the industry through best food safety practices and innovation. Here are some of the highlights:
The American Frozen Food Institute (AFFI) is the member-driven national trade association that advances the interests of all segments of the frozen food and beverage industry. AFFI works to advance food safety and advocates before legislative and regulatory entities on the industry’s behalf to create an environment where members’ foods and beverages are proudly chosen to meet the needs of a changing world.