Arlington, VA – The American Frozen Food Institute (AFFI) today announced the release of its new video series, “Meet Your Frozen Food Maker,” available for viewing now on the Institute’s newly re-launched website at www.affi.org.
The series includes three videos featuring AFFI members: Allen’s Blueberry Freezer, Kahiki Foods, NORPAC Foods and Wyman’s of Maine. Each video addresses how frozen food provides convenient access to nutritious, safe and affordable food.
“AFFI’s strength is derived from the support of its member companies and we’re proud to share their stories on our new website,” said AFFI President and CEO Alison Bodor. “The future is bright for the frozen food industry and our members are on the forefront of innovation that consumers crave.”
Each video focuses on a different aspect of the frozen food industry, including:
Meet Your Frozen Fruit Maker: The wild blueberries are grown almost exclusively to be individually quick frozen and sold to manufacturers or packaged and sent directly to the grocery store. This video takes a closer look at the multi-generational family-owned companies producing one of the country’s most treasured fruits.
Meet Your Frozen Vegetable Maker: Cook Family Farms is one of 200 growers for Oregon-based cooperative, NORPAC Foods. Their broccoli, peas, cauliflower and sweet corn make their way from the fields of the lush Willamette Valley to NORPAC’s state-of-the-art processing plant in Salem, Ore. where they are cut, cleaned, individually quick frozen to preserve nutrients, and shipped across the country.
Meet Your Asian Foods Maker: Founded in 1961 as the exotic Kahiki Supper Club, Kahiki Foods is now a fast-growing food manufacturer selling frozen Asian cuisine – available in almost 20,000 stores across the country. The Asian frozen food category is growing and companies like Kahiki are on the forefront of flavor innovation, quality production and food safety.
The “Meet Your Frozen Food Maker” video series is part of the relaunch of the new AFFI website at www.affi.org. The new website also includes new navigation, more interactive displays and an increased focus on highlighting AFFI’s diverse set of member companies.