Transparency in Labeling

Front-of-Pack Labeling: We support helping consumers identify healthful products and encourage the U.S. Food & Drug Administration to carefully test different labeling schemes and ensure any changes to labeling help consumers implement the recommendations of the Dietary Guidelines for Americans. Label changes are expensive to implement and we support meaningful changes that are implemented at once rather than repeated changes over time. We also support one set of federal labeling requirements rather than a patchwork quilt of different state requirements that are costly and cumbersome to implement.  

“Healthy” Claims: We believe that any updated definition of “healthy” should recognize, consistent with the Dietary Guidelines for Americans, the wide range of foods that can appropriately be included within a healthy dietary pattern. We also believe that the “healthy” definition should reflect the importance under federal dietary guidance of encouraging small shifts and meeting people where they are, in order to achieve its public health goal of encouraging consumers to eat more healthful or “better for you” foods.