As a result of the COVID-19 pandemic, frozen food saw dramatic growth during 2020 across all categories that shows no signs of subsiding. AFFI has tracked the growth through monthly retail insight reports and has partnered with IRI to provide our members deeper insights into current trends.

NEW – Frozen Fruits & Vegetables Report

This new research examines the perceptions, usage, and expectations among U.S. consumers and SNAP-eligible households for frozen fruits and vegetables. AFFI’s market research provides insight into the frozen fruit and vegetable shopper, including where they buy and how they use these products, and includes a special look at uses within SNAP-eligible households.

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2021 Power of Frozen

Our second annual report combines the results of more than 1,500 consumer surveys with retail measurement and consumption data from IRI. Done in partnership with FMI - the Food Industry Association this report aims to bring an understanding of consumers perceptions, attitudes, and behaviors regarding frozen food to help the industry optimize production, marketing, merchandising and branding decisions. 

Frozen Foods are a Pandemic Powerhouse

In 2020, the category rang in $65.1 billion dollars in retail sales. This is a 21% increase in dollars and a 13.3% increase in units over the previous year.

Nearly All Types of Frozen Foods Saw Double-Digit Gains

The top-three frozen food categories with the largest percentage of dollar growth in 2020 include: 
– Seafood (+35.3%)
– Poultry (+34.7%)
– Appetizers (+28.9%)

Frozen Food is Popular in Digital Carts

Consumers shopped online at a record rate in 2020 and they put a lot of frozen foods in their cart. Online frozen food sales saw a 75% increase with frozen dinners/entrees, meat, poultry and seafood leading the way.

Sponsored by:

Retail Market Snapshots

Reports are Free to Members

As Inflation Slows, The Frozen Food Performance Is Starting to Strengthen

August 2023

Price $25.00

Frozen Food Performance Mirrors Total Food in July 2023

July 2023

Price $25.00

Frozen Food Assortment Levels are Recovering, While Inflation is Moderating in June 2023

Price $25.00

Rate of Inflation for Frozen Foods Continued to Moderate in May 2023

May 2023

Price $25.00

April Brings Continued Dollar Growth But Unit Pressure for Frozen Foods

April 2023

Price $25.00

First Quarter Frozen Food Sales Reflect Consumer Inflationary Struggles

March 2023

Price $25.00

Frozen Food Sales Show Some Recovery from Tough January

February 2023

Price $25.00

A Tough January Marketplace Results in Unit Pressure for Frozen Foods

January 2023

Price $25.00

Another Record Year for Frozen Food Dollars; Units Far Ahead of 2019

December 2022

Price $25.00

Thanksgiving Holiday Prompts Sales Spikes for Frozen Food

November 2022

Price $25.00

Substantial Channel Shifts May Affect the Frozen Food Dollar Distribution in 2023

October 2022

Price $25.00

Home-Centric Food Picture Drives Continued Strength for Frozen

September 2022

Price $25.00


Protein Leads Gains in Another Double-Digit Week for Frozen Food

August 31, 2020 Update

Consumer Changes From COVID-19

Our April 2020 report offers a detailed look at frozen food sales early in the outbreak of COVID-19. We hosted a webinar where report author Ann-Marie Roerink of 210 Analytics took a deeper dive into the results.

The Power of Frozen in Retail Research

The Power of Frozen in Retail, done in partnership with the Food Marketing Institute, examines the consumption, purchase drivers and use of frozen foods. These research findings, along with actual sales and consumption data, provide a comprehensive 360-degree view of frozen food to equip frozen food manufacturers and their retail partners with opportunities for continued growth.

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