Strategies for a New Consumer Environment
In our latest business insights webinar, IRI experts joined AFFI President & CEO Alison Bodor for an examination of the frozen department trends that emerged during the past 18 months. The discussion centered on which ones will stick around and what the short-term opportunities are for both manufacturers and retailers in this new consumer environment.
2021 Power of Frozen
Our second annual report combines the results of more than 1,500 consumer surveys with retail measurement and consumption data from IRI. Done in partnership with FMI - the Food Industry Association this report aims to bring an understanding of consumers perceptions, attitudes, and behaviors regarding frozen food to help the industry optimize production, marketing, merchandising and branding decisions.
Frozen Foods are a Pandemic Powerhouse
In 2020, the category rang in $65.1 billion dollars in retail sales. This is a 21% increase in dollars and a 13.3% increase in units over the previous year.
Nearly All Types of Frozen Foods Saw Double-Digit Gains
The top-three frozen food categories with the largest percentage of dollar growth in 2020 include:
– Seafood (+35.3%)
– Poultry (+34.7%)
– Appetizers (+28.9%)
Frozen Food is Popular in Digital Carts
Consumers shopped online at a record rate in 2020 and they put a lot of frozen foods in their cart. Online frozen food sales saw a 75% increase with frozen dinners/entrees, meat, poultry and seafood leading the way.
Retail Market Snapshots
Reports are Free to Members
Protein Leads Gains in Another Double-Digit Week for Frozen Food
August 31, 2020 Update
Consumer Changes From COVID-19
Our April 2020 report offers a detailed look at frozen food sales early in the outbreak of COVID-19. We hosted a webinar where report author Ann-Marie Roerink of 210 Analytics took a deeper dive into the results.