Retail

As a result of the COVID-19 pandemic, frozen food saw dramatic growth during 2020 across all categories that shows no signs of subsiding. AFFI has tracked the growth through monthly reports and took a deep dive into the trends driving it in our second annual Power of Frozen in Retail report.

2021 Power of Frozen

Our second annual report combines the results of more than 1,500 consumer surveys with retail measurement and consumption data from IRI. Done in partnership with FMI – the Food Industry Association this report aims to bring an understanding of consumers perceptions, attitudes, and behaviors regarding frozen food to help the industry optimize production, marketing, merchandising and branding decisions. 

Frozen Foods are a Pandemic Powerhouse

In 2020, the category rang in $65.1 billion dollars in retail sales. This is a 21% increase in dollars and a 13.3% increase in units over the previous year.

Nearly All Types of Frozen Foods Saw Double-Digit Gains

The top-three frozen food categories with the largest percentage of dollar growth in 2020 include: 
– Seafood (+35.3%)
– Poultry (+34.7%)
– Appetizers (+28.9%)

Frozen Food is Popular in Digital Carts

Consumers shopped online at a record rate in 2020 and they put a lot of frozen foods in their cart. Online frozen food sales saw a 75% increase with frozen dinners/entrees, meat, poultry and seafood leading the way.

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Frozen Food Demand Remains Strong

April 2021

Price $25.00

Frozen Foods See Year-Over-Year Losses, But Demand Remains Robust

March 2021

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Frozen Food Aisle Trips Are Part of Shoppers’ New Routine

February 2021

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Frozen Foods Power Their Way Into The New Year

January 2021

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November and December 2020 Frozen Food Sales

December 2020

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Strong November for Frozen Foods, Far Ahead of Other Departments

November 2020

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Frozen Food Sales Remained Highly Elevated Throughout October

October 2020

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Father’s Day Drove a 26% Gain for Frozen Foods

June 2020

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Frozen Foods Continue to Trend Well Above 2019 Baseline

July 2020

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Frozen Foods Continue to Win With More Trips & Bigger Baskets

August 2020

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Frozen Foods Sales More than Double Total Store

August 2020

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Gains Remain Above the 20% Mark in Non-Holiday Week

July 2020

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Holiday Week Sparks Another 20% Growth Week for Frozen

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Frozen Foods Generate Double-Digit Gains for 22nd Week

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Protein Leads Gains in Double-Digit Week for Frozen Food

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Protein Leads Gains in Another Double-Digit Week for Frozen Food

August 31, 2020 Update

Consumer Changes From COVID-19

Our April 2020 report offers a detailed look at frozen food sales early in the outbreak of COVID-19. We hosted a webinar where report author Ann-Marie Roerink of 210 Analytics took a deeper dive into the results.

The Power of Frozen in Retail Research

The Power of Frozen in Retail, done in partnership with the Food Marketing Institute, examines the consumption, purchase drivers and use of frozen foods. These research findings, along with actual sales and consumption data, provide a comprehensive 360-degree view of frozen food to equip frozen food manufacturers and their retail partners with opportunities for continued growth.

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