AFFI is committed to providing in-depth sales data and actionable insights that individual companies within the frozen food industry can utilize to expand and grow their businesses. We invite you to explore our collection of weekly updates and in-depth market research.
Retail Market Insights
Our newest report offers a detailed look at frozen food sales since the outbreak of COVID-19. We hosted a webinar where report author Ann-Marie Roernik of 210 Analytics took a deeper dive into the results.
Retail Market Snapshots
Reports are Free to Members
The Power of Frozen in Retail Research
The Power of Frozen in Retail, done in partnership with the Food Marketing Institute, examines the consumption, purchase drivers and use of frozen foods. These research findings, along with actual sales and consumption data, provide a comprehensive 360-degree view of frozen food to equip frozen food manufacturers and their retail partners with opportunities for continued growth.
Report Highlights
The report is available for free download (members) or purchase (non-members) in the Resources tab once you are logged in.
Frozen Food Sales are in the midst of a Strong Comeback
In 2018, both dollar (+2.6%) and units (+2.3) grew, with nine out of 10 top-selling categories up in dollars and all 10 up in units.
99.4% of Households Buy Frozen Food
While nearly all consumers buy frozen food throughout the course of the year, there’s an opportunity for frozen food manufacturers and retailers to work together to increase consumption frequency.
Frozen Food Shoppers Provide a Blueprint for Growth
While core shoppers link frozen food to convenience, ease of preparation and time savings, core consumers stated they also value the taste, quality, variety and consistency of the food itself.
