AFFI offers in-depth and monthly actionable market intelligence to support category performance. We have also partnered with Circana to provide our members deeper insights into current trends and publish real-time market data.

2023 Power of Frozen in Retail

The third annual report combines the results of more than 1,700 consumer surveys with retail measurement and consumption data from Circana. Done in partnership with FMI – The Food Industry Association, this report brings an understanding of consumers’ perceptions, attitudes and behaviors regarding frozen food to help the category optimize production, marketing, merchandising and branding decisions.

Power of Frozen Fast Facts

Shoppers view frozen food as a total meal solution that saves them time, is easy to prepare, and meets their taste expectations.

38% of those who consume frozen food eat it every few days or daily.

The majority of core consumers are turning to the frozen food aisle as they look for better-for-you product attributes.

The Power of Frozen in Retail is FREE to AFFI members and available for non-members for $500.

Frozen Fruits & Vegetables Report

This research examines the perceptions, usage and expectations among U.S. consumers and SNAP-eligible households for frozen fruits and vegetables. AFFI’s market research provides insights into the frozen fruit and vegetable shopper, including where they buy and how they use these products, and includes a special look at uses within SNAP-eligible households.

Sponsored by:

Sponsored by:

Retail Market Snapshots

Reports are Free to Members

Frozen Food Sales Continue to Improve on Deflationary Prices and Growing Assortment

May 2024

Price $25.00

Easter Shift to Q1 Leads to Subdued April for Frozen Foods

April 2024

Price $25.00

March Delivers Yearon-Year Unit Gains for the Frozen Food Department

March 2024

Price $25.00

Unit Sales Continue to Move Closer to Prior Year Levels for Frozen Foods

February 2024

Price $25.00

The Power of Frozen in Retail Research

The Power of Frozen in Retail, done in partnership with the Food Marketing Institute, examines the consumption, purchase drivers and use of frozen foods. These research findings, along with actual sales and consumption data, provide a comprehensive 360-degree view of frozen food to equip frozen food manufacturers and their retail partners with opportunities for continued growth.

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