2023 Power of Frozen in Retail
The third annual report combines the results of more than 1,700 consumer surveys with retail measurement and consumption data from Circana. Done in partnership with FMI – The Food Industry Association, this report brings an understanding of consumers’ perceptions, attitudes and behaviors regarding frozen food to help the category optimize production, marketing, merchandising and branding decisions.
Power of Frozen Fast Facts
Shoppers view frozen foods as total meal solutions that save them time, are easy to prepare, and meet their taste expectations.
38% of those who consume frozen food eat it every few days or daily.
The majority of core consumers are more likely to believe that the frozen food department offers a wide variety of better-for-you options.
Frozen Fruits & Vegetables Report
This research examines the perceptions, usage and expectations among U.S. consumers and SNAP-eligible households for frozen fruits and vegetables. AFFI’s market research provides insights into the frozen fruit and vegetable shopper, including where they buy and how they use these products, and includes a special look at uses within SNAP-eligible households.
Retail Market Snapshots
Reports are Free to Members