As a result of the COVID-19 pandemic, frozen food saw dramatic growth during 2020 across all categories that shows no signs of subsiding. AFFI has tracked the growth through monthly retail insight reports and has partnered with IRI to provide our members deeper insights into current trends.
NEW – Frozen Fruits & Vegetables Report
This new research examines the perceptions, usage, and expectations among U.S. consumers and SNAP-eligible households for frozen fruits and vegetables. AFFI’s market research provides insight into the frozen fruit and vegetable shopper, including where they buy and how they use these products, and includes a special look at uses within SNAP-eligible households.
Sponsored by:
2021 Power of Frozen
Our second annual report combines the results of more than 1,500 consumer surveys with retail measurement and consumption data from IRI. Done in partnership with FMI - the Food Industry Association this report aims to bring an understanding of consumers perceptions, attitudes, and behaviors regarding frozen food to help the industry optimize production, marketing, merchandising and branding decisions.
Frozen Foods are a Pandemic Powerhouse
In 2020, the category rang in $65.1 billion dollars in retail sales. This is a 21% increase in dollars and a 13.3% increase in units over the previous year.
Nearly All Types of Frozen Foods Saw Double-Digit Gains
The top-three frozen food categories with the largest percentage of dollar growth in 2020 include:
– Seafood (+35.3%)
– Poultry (+34.7%)
– Appetizers (+28.9%)
Frozen Food is Popular in Digital Carts
Consumers shopped online at a record rate in 2020 and they put a lot of frozen foods in their cart. Online frozen food sales saw a 75% increase with frozen dinners/entrees, meat, poultry and seafood leading the way.
Retail Market Snapshots
Reports are Free to Members
A Tough January Marketplace Results in Unit Pressure for Frozen Foods
January 2023
Price $25.00
Another Record Year for Frozen Food Dollars; Units Far Ahead of 2019
December 2022
Price $25.00
Substantial Channel Shifts May Affect the Frozen Food Dollar Distribution in 2023
October 2022
Price $25.00
Home-Centric Food Picture Drives Continued Strength for Frozen
September 2022
Price $25.00
June Brings Strong Frozen Food Dollar Gains, But Units Remain Down
June 2022
Price $25.00
Consumer Changes From COVID-19
Our April 2020 report offers a detailed look at frozen food sales early in the outbreak of COVID-19. We hosted a webinar where report author Ann-Marie Roerink of 210 Analytics took a deeper dive into the results.
The Power of Frozen in Retail Research
The Power of Frozen in Retail, done in partnership with the Food Marketing Institute, examines the consumption, purchase drivers and use of frozen foods. These research findings, along with actual sales and consumption data, provide a comprehensive 360-degree view of frozen food to equip frozen food manufacturers and their retail partners with opportunities for continued growth.
