AFFI provides its members and the broader industry with data insights and expert analysis to help drive a more profitable future for frozen. Learn more below about two complementary reports that, individually or paired together, can inform your frozen business strategy and drive growth. Plus, all members of the frozen food industry can tap into the How to Win in Frozen playbook for free!
The Power of Frozen in Retail
Since 2019, the American Frozen Food Institute (AFFI) and FMI – The Food Industry Association have partnered with 210 Analytics and Circana (formerly IRI and NPD) to provide the frozen food and retail industries with actionable insights to help grow the category. New this year, AFFI and FMI are bringing together category leaders to drive collaboration – and profits – powered by immersive data from the latest Power of Frozen in Retail research. This report is FREE to AFFI members and available for non-member download for $500.
How to Win in Frozen
Leveraging the results of the Power of Frozen as well as a combination of expert interviews and consumer surveys, in-store visits and internal expertise, “How to Win in Frozen,” is an exclusive guidebook developed by AlixPartners for CPGs and retailers. It includes a comprehensive overview of the U.S. frozen food market as well as actionable insights, best practices and growth forecasts across five of the major frozen subcategories. Each category chapter is built around six themes that are essential to assessing the category and developing a growth strategy:
- Market Overview
- Consumer Insights
- Assortment & Innovation
- Pricing & Promotion
- In-store Execution
- Omni-channel Strategy
