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Frozen Food Sales Amid COVID-19
April 30 @ 2:00 pm - 3:00 pm EDT
The arrival of coronavirus in the United States upended grocery shopping as we know it, and the sales of frozen food items along with it. Frozen foods have emerged as a sales powerhouse amid COVID-19 buying. AFFI and 210 Analytics partnered to explore consumers’ frozen food purchases pre- and post-pandemic. Join us as we share results from our latest consumer survey and uncover what’s driving more and different frozen food purchases.
Recognizing that webinars are a member benefit, AFFI members can access all webinars free of charge. Non-members will be charged $250 per webinar.
Principal and Founder of 210 Analytics LLC, Anne-Marie Roerink, specializes in quantitative and qualitative market research. Prior to launching 210 Analytics, she served as the Director of Research for the Food Marketing Institute (FMI). Responsible for all research projects, she distilled complex research data into usable and easy-to-understand materials for business audiences ranging from America’s largest retail chains to single-store family companies. Studies and presentations included shopper insights; retailer benchmarking and trending in financial, operational and tactical areas; and internally-focused research such as conference evaluations and member needs assessments.