This event brings frozen food and beverage industry leaders together to discuss the challenges of and opportunities for doing business in an era of intense competition. This virtual event is available for $99.

Thanks to our Alliance Partners:

Conference Agenda

Monday, November 8, 2021 EST
11 am – 1 pm

Coffee Hour/Open Time in Virtual Ballroom

1 – 1:15 pm

Welcome from AFFI’s President & CEO

Alison Bodor
1:15 – 2 pm • Session 1

Day One Keynote: The Future of Frozen


The frozen food aisle has been a growth driver for retailers since 2016 with acceleration ahead of most other departments. Although the coronavirus pandemic drove a 21 percent increase of retail frozen food sales due to the majority of eating occasions being consumed at home, consumers will eventually venture out and eat more away-from-home. In addition, economic and social challenges are changing consumers’ food shopping, cooking, and consumption behavior within the broader food landscape. New frozen consumers, new occasions, shifts in how shoppers buy food, as well as lifestyle shifts provide a landscape that has future growth potential for frozen. However, it will take more than convenience, variety, and value to win. Join IRI’s Sally Lyons Wyatt as she dives into the data and looks ahead at opportunities for frozen food manufacturers and suppliers.

2 – 2:10 pm


2:10 – 3:10 pm • Session 2

Sustainability As a Critical Factor for Frozen Food Growth


The changing climate is disrupting supply chains with extreme weather patterns and shifting growing zones. Water availability is strained in major growing regions. Regenerative agriculture will be increasingly important as a way for food producers to reverse climate change through soil management practices. Milllennials with children are core consumers of frozen foods, and they report that environmental considerations play a role in product purchase decisions, which means that the chosen solutions to these challenges will directly impact a company’s bottom line. Panelists will provide different perspectives on why sustainability is business critical for frozen foods and what approaches their organizations are taking to address climate change.

Sponsored by:
3:10 – 3:20 pm


3:20 – 4:15 pm • Session 3

Frozen’s Role in Improving Food & Nutrition Security 

  • Sean McBride, Founder & Principal, DSM Strategic Communications
  • Thomas Gremillion, Director of Food Policy, Consumer Federation of America
  • Ted McKinney, CEO, National Association of State Departments of Agriculture & Former Trade and Foreign Agricultural Affairs at U.S. Department of Agriculture
  • Margo Wootan, President, MXG Strategies

The ongoing pandemic has revealed the urgent need to reduce food insecurity as global studies have documented a devastating connection between COVID-19 and diet-related disease. With the upcoming congressional reauthorizations of the Child Nutrition programs and the Farm Bill, there is an opportunity to improve access to a variety of foods that meet the nutritional needs of our increasingly diverse population. This panel discussion will be centered on opportunities for frozen food companies to help reduce diet-related disease and improve health equity.

4:15 – 5:30 pm

Dedicated One-on-One Meeting Time

5:30 – 6:30 pm

Networking Hour with Door Prizes in Virtual Ballroom

Sponsored by:
Tuesday, November 9, 2021 EST
11 am – 12 pm

Coffee Hour in Virtual Ballroom

12 – 1 pm • Session 4

Day Two Keynote: Profiles in Frozen Food Leadership 


Saffron Road is the culmination of Founder Adnan Durrani’s life’s work. The natural food pioneer envisioned a premium Better For You meals brand that also embodied ethical consumerism and celebrated world cuisine, ethnic diversity and cultural integrity. As CEO, Adnan’s priority is delivering on the brand’s “ Journey to Better® ” , providing clean label world cuisines that are better for the farmers, better for the planet, better for livestock and most of all better for your health. Saffron Road’s success validates it’s BFY appeal among Modern Consumers, being sold now in 25,000 stores as the leading BFY Animal Protein frozen entrée brand in USA. Join AFFI’s CEO, Alison Bodor, in her conversation with Adnan to get his insights on the most pressing issues facing frozen businesses today and  hear what he sees for the future of the category.

1 – 1:15 pm


1:15 – 2 pm • Session 5

State of the Foodservice Industry


Consumer, operator and channel related trends can have an enormous impact on an industry for the longer term. This session will provide attendees with a forward-looking view of what’s in store for the foodservice industry, including specific implications for frozen foods and the suppliers that provide them to the channel, as it emerges from the COVID-19 pandemic.

Sponsored by:
2 – 2:15 pm


2:15 – 3:00 pm • Session 6

Build a Winning Direct-to-Consumer Strategy


The Direct-to-Consumer model has taken the industry by storm. How can frozen food manufacturers take advantage of new shopper omni channel strategies to grow the category? This session features a leading logistics company (Lineage) and a frozen food retailer (Wild Fork, owned by JBS) executing in the space at a high level. They will share insights on the logistics considerations and the digital-first approach frozen food companies need to adopt to move confidently into this rapidly growing sales channel. 

3:00 – 3:15 pm


3:15 – 4:00 pm • Session 7

Securing the Safety of the Food Supply Chain

  • John Tentomas, Owner, Nature’s Touch Frozen Foods
  • Tracey Beck, Vice President, Chief Counsel – Marketing, IP & Government Affairs, Conagra Brands
  • Michael Roberson, Director of Corporate Quality Assurance, Publix Super Markets

The pandemic has taken frozen food demand to new heights and has manufacturers sourcing from multiple suppliers more than ever before. What hasn’t changed is the expectation of regulators, foodservice and retail buyers, and ultimately consumers that frozen foods remain safe to consume. This session will explore the biggest challenges to food safety, propose solutions and outline what frozen food companies should be doing right now to ensure their supply chains can meet consumer demand while staying safe. 

4 – 5:30 pm

Dedicated One-on-One Meeting Time

5:30 – 6:30 pm

Networking Hour with Door Prizes in Virtual Ballroom

Sponsored by:
Wednesday, November 10, 2021 EST
2 – 3:00 pm

AFFI Membership Townhall

The purpose of the Virtual Town Hall is for AFFI members to hear how AFFI is advancing your interests and to participate in furthering the industry’s strategic goals and engaging in top issues facing the frozen food industry. Our strategic goals are to:

  • Advocate – Grounded in science, mitigate risks to the frozen food business;
  • Elevate – Elevate frozen’s voice and build champions to promote the benefits of frozen foods; and
  • Innovate – Drive solutions for innovative category performance.

This town hall the discussion will center around supply chain disruption. Join your AFFI friends and colleagues in this member-only gathering.

3:10 – 4:00 pm

AFFI Board of Directors Meeting in Zoom

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