Arlington, VA – A new research report by the American Frozen Food Institute (AFFI) and Food Marketing Institute (FMI) examines drivers for growth in frozen foods to help manufacturers and retailers further align innovative product offerings, merchandising, marketing and branding with how shoppers live, shop and cook. AFFI President and CEO Alison Bodor will reveal highlights of The Power of Frozen during FMI’s Midwinter Executive Conference, featuring opportunities for how to drive continued growth in the frozen food category.
WHO: Alison Bodor, AFFI President and CEO
WHAT: The Power of Frozen examines:
- Consumption Drivers
- Purchase Drivers
- Claims and Attributes
- Channel Choices
- Opportunities for Collaboration
WHERE: FMI Midwinter Conference on Saturday, January 26, at 10 a.m. (EST)
AFFI President and CEO Alison Bodor commented on the Power of Frozen research, saying, “The frozen food aisle is in the midst of a strong comeback. While sales numbers can tell us a lot about the size and strength of the frozen food category, we joined forces with FMI to understand the consumption, shopping and use of frozen food. These research findings, along with actual sales and consumption data, provide a comprehensive 360-degree view of frozen food to equip our members with opportunities for continued growth with retail partners.”
FMI Vice President of Industry Relations Doug Baker said, “The reinvention of center store and frozen is changing the store dynamic once more. Shoppers are meeting their wants and needs in convenience, health and wellbeing, transparency and more by shopping the entire store. To understand how the frozen food category fits into how people live, shop and eat, AFFI and FMI are proud to launch the first Power of Frozen research.”
HOW: Members of the media who attend the session will receive a copy of top findings from the Power of Frozen research. The content of this report is under embargo until Wednesday, February 20, 2019.
The American Frozen Food Institute is the member-driven national trade association that advances the interests of all segments of the frozen food and beverage industry. AFFI works to advance food safety and advocates before legislative and regulatory entities on the industry’s behalf to create an environment where members’ foods and beverages are proudly chosen to meet the needs of a changing world.
Food Marketing Institute proudly advocates on behalf of the food retail industry, which employs nearly 5 million workers and represents a combined annual sales volume of almost $800 billion. FMI member companies operate nearly 33,000 retail food stores and 12,000 pharmacies. FMI membership includes the entire spectrum of food retail venues; single owner grocery stores, large multi-store supermarket chains, pharmacies, online and mixed retail stores. Through programs in public affairs, food safety, research, education, health and wellness and industry relations, FMI offers resources and provides valuable benefits to almost 1,000 food retail and wholesale member companies and serves 85 international retail member companies. In addition, FMI has almost 500 associate member companies that provide products and services to the food retail industry. For more information, visit www.fmi.org and for information regarding the FMI Foundation, visit www.fmifoundation.org.