Cornell University & AFFI’s Executive Leadership Certificate Program
AFFI has partnered with Cornell University’s Dyson School of Business to create an Executive Leadership Certificate program. Cornell Faculty and thought leaders from the food sector, will share the latest industry research and best practices as well as what opportunities top performing companies are focused on in the near and long term. You will be guided through an individualized action plan that is applicable to the unique opportunities and challenges for your business. The core focus of the series is to help you not just survive but thrive in today’s turbulent and fiercely competitive retail landscape.
Consumer behaviors have been profoundly reshaped. Supply chains disrupted. Stores and categories turned upside-down. Traditional brand marketing – throw it out the window. The way we work needs to be reimagined. This Cornell University Executive Leadership Certificate Program will help prepare you for the ‘next normal’ in the CPG and food distribution sectors.
The program consists of five two-hour sessions, as follows:
Friday, February 19, 11:00 a.m. – 1:00 p.m. EST
Session 1 : Retail Beyond – What is the “next normal” for CPG and retail brands?
Monday, February 22, 11:00 a.m. – 1:00 p.m. EST
Session 2: Consumer Behavior Today – Learn the why and how behind consumer behaviors, beliefs and purchasing habits that are rapidly changing and how consumers view retailers, brands and product entirely differently.
Tuesday, February 23, 11:00 a.m. – 1:00 p.m. EST
Session 3: Supply Chain Fragility – This session will create scenario planning tools and methods to optimize the supply chain and improve profitability as well as benchmarking data across the retail sector.
Wednesday, February 24, 11:00 a.m. – 1:00 p.m. EST
Session 4: Digital Transformation – This is not just for tech startups. This session will help you develop the digital leadership skills and mindset needed to thrive.
Thursday, February 25, 11:00 a.m. – 1:00 p.m. EST
Session 5: Future of Farming & Food – A deeper dive into labor issues and new technologies in agriculture.
Some of the key learnings participants will gain include:
- Understanding the latest thinking on shopper behaviors and implications for innovation, product development and distribution.
- Why smart companies are paying attention to every element of their value chain, from how they procure raw materials and practice responsible sourcing to reducing waste and providing transparency.
- Gain insights into the disruption of the retail sector, view of the future and implications for go to market strategies.
- Technology innovations and their role in challenging retailers to translate the critical elements of a brick & mortar shopping experience to digital.
This certificate program is being offered for $500 and you can register via the link below. AFFI-CON 2021 attendees receive a discounted rate of $300 and should register for the program via this page.