ELEVATE SERIES: PR 101: How to Elevate Your Brand

ELEVATE SERIES: PR 101: How to Elevate Your Brand

02:00 pm – 03:00 pm ET

Today, marketing is data-driven, delivered by faceless algorithms to a consumer’s customized newsfeed. Yet, 92 percent of all consumers want the brand to tell them a story. In a world where the share of a consumer’s attention is now a premium, how can small businesses, or even a large brand, elevate their brand? The solution: Effective Public Relations that gives a human face and voice to your organization through honest, emotional stories that connect with your audience. This session will show you:

  • The fundamentals of PR
  • Strategies your organization can use to leverage public relations to elevate your brand more effectively
  • Tips for effectively engaging with media (national and local), especially during a crisis or how your company is giving back to the local community
  • How you can weave PR and brand storytelling consistently through your email marketing, website, video, online search, social media, online ads, and more!

This webinar is tailor-made for AFFI’s members and relevant to ingredient suppliers and our branded companies.


  • Amy Wood, SVP & Food Category Lead, FLM Harvest
  • Eric Davis, SVP, Consumer Food Accounts, FLM Harvest
Event Start : June 22, 2021 2:00 pm
Event End : June 22, 2021 3:00 pm
Register and learn more
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