Enhanced Frozen Market Insights for Greater Impact with Circana
As an AFFI member, you already have access to timely retail sales data and trends. The merger of IRI and NPD, under the new brand of Circana, offers AFFI members a much richer and broader understanding of the frozen food consumer and market.
These insights are accessible via Circana’s newly enhanced Unify+ dashboard and support your category performance efforts. With new visualizations, AFFI members can log into the members’ only website to find frozen food sales data including department, aisle and category performance across time periods, measures, and product selection.
Join us for a short webinar to learn more about this upgraded member benefit. The webinar will include:
- A high-level overview of Circana and how AFFI member companies will benefit from the merger of IRI+NPD
- A walkthrough of the updated monthly AFFI member insights story in Unify+
- Details on how small and mid-size member companies can expand their consumer and market understanding even deeper with Circana’s newly launched Passport+ solution. This market-leading insights solution levels the playing field for growing firms.
- Insights from AFFI members on how they utilize the Circana data in their business
James Carlson, Team Leader – Client Insights, Circana
Adrienne Seiling, Senior Vice President of Industry Affairs and Membership, AFFI