Power of Frozen Research

The Power of Frozen is a new research report by the American Frozen Food Institute (AFFI), in partnership with the Food Marketing Institute (FMI), that examines the consumption, purchase drivers and use of frozen foods. These research findings, along with actual sales and consumption data, provide a comprehensive 360-degree view of frozen food to equip frozen food manufacturers and their retail partners with opportunities for continued growth. Highlights of the Power of Frozen include:

In Partnership With:

Frozen Food Sales are in the midst of a Strong Comeback

In 2018, both dollar (+2.6%) and units (+2.3) grew, with nine out of 10 top-selling categories up in dollars and all 10 up in units.

99.4% of Households Buy Frozen Food

While nearly all consumers buy frozen food throughout the course of the year, there’s an opportunity for frozen food manufacturers and retailers to work together to increase consumption frequency. Learn more about growth opportunities in the full report!

Boost Category Performance

Frozen Food Shoppers Provide a Blueprint for Growth

While core shoppers link frozen food to convenience, ease of preparation and time savings, core consumers stated they also value the taste, quality, variety and consistency of the food itself.

Discover other drivers of frozen food purchases in the full report, which is free to AFFI and FMI members and $500 for nonmembers. AFFI members - fill out the expandable form below to receive the discount code for use in the FMI store.

The Power of Frozen report is available in the FMI store. To claim your free discount as an AFFFI member, please fill out the form below and we will contact you with your discount code and download instructions.

Thank You to these AFFI Member Companies for supporting the research