Power of Frozen Research

AFFI’s Power of Frozen Research series is designed to provide in-depth sales data and actionable insights that individual companies within the frozen food industry can utilize to expand and grow their businesses. AFFI members receive access to the reports as a member benefit and non-members can purchase any report within the AFFI store.

Power of Frozen in Foodservice

This report examines the frozen food landscape in foodservice to uncover operator attitudes, perceptions and opportunities for our industry. Based on an in-depth survey of over 450 operators conducted in January 2020, the report offers a wealth of data. Most importantly, it identifies how frozen food manufacturers and distributors can most effectively meet operator needs to strengthen demand for frozen food in food service.

Sponsored by:

The report is available for download or purchase in the Resources tab once logged in.

Power of Frozen in Retail

This report, done in partnership with the Food Marketing Institute, examines the consumption, purchase drivers and use of frozen foods. These research findings, along with actual sales and consumption data, provide a comprehensive 360-degree view of frozen food to equip frozen food manufacturers and their retail partners with opportunities for continued growth. 

Sponsored by:

The report is available for download or purchase in the Resources tab once logged in.

Highlights of the Power of Frozen in Retail include:

Frozen Food Sales are in the midst of a Strong Comeback

In 2018, both dollar (+2.6%) and units (+2.3) grew, with nine out of 10 top-selling categories up in dollars and all 10 up in units.

99.4% of Households Buy Frozen Food

While nearly all consumers buy frozen food throughout the course of the year, there’s an opportunity for frozen food manufacturers and retailers to work together to increase consumption frequency. Learn more about growth opportunities in the full report!

Boost Category Performance

Frozen Food Shoppers Provide a Blueprint for Growth

While core shoppers link frozen food to convenience, ease of preparation and time savings, core consumers stated they also value the taste, quality, variety and consistency of the food itself.